Shukshin Oleksandr Nikolayevich

More than 10 years of experience. I do advertising in search, social and teaser networks.

More than 300 successful contextual advertising projects, not counting social networks and setting up analytics systems.

Work with advertising budgets from 5,000 UAH to 1,500,000 UAH per month.

Experience in working with the markets of the CIS, Middle East, Europe and the USA.

I am a Google partner.

Qualification is confirmed by certificates:

- Google Ads Certification for video campaigns;

- Certification for the Google Ads Display Network;

- Certification Google Advertising for conducting search campaigns;

- Certification for shopping campaigns;

- Certification Google Advertising for running app campaigns.

Categories of goods and services with which work was carried out:

1. Education:Online courses, Business education, Floristry.
2. Finance: Investments, Currency exchange (Crypto).
3. Real estate: New buildings, Rent, Commercial real estate, Country real estate.
4. Tourism: Tours, Car rental, Excursions, Taxi.
5. Auto: New cars, Special equipment, Auto parts, Car service, Tire service.
6. Beauty and health: Cosmetics, Perfumes, Medical services, Fitness.
7. Electronics: ASIC, Smartphones, Laptops, Computers, Photo and video equipment, Household appliances.
8. Clothing and footwear: Clothing, Shoes, Accessories, Sportswear, Children's clothing.
9. Home and garden: Furniture, Building materials, Tools, Repair and decoration, Garden products, Repair and decoration, Interior design.
10. Children's products: Children's toys, Children's clothing, Children's household goods.
11. Business:Web development.
12. Services: Repair, Cleaning, Cargo transportation, Legal services.
13. Food:Food, Drinks, Alcohol, Food delivery.
14. Sports: Sportswear, Sports shoes, Sports equipment, Sporting goods.
15. Gifts: Flowers, Gifts, Souvenirs, Holiday products, Jewelry.
16. Health: Medicines, dietary supplements, Medical services, Medical equipment.

Responsibilities and experience

Development of advertising strategies:

• Conducting a SWOT analysis to determine the goals and objectives of the advertising campaign.
• Study of the target audience and competitive environment.
• Development of a promotion strategy that takes into account the characteristics of the product/service, target audience and budget.

Selection of advertising platform:

• Analysis of available advertising platforms (Google Ads, Microsoft Ads/Bing, Facebook, Instagram, etc.).
• Selection of optimal platforms taking into account the goals, objectives, budget and target audience of the advertising campaign.

Creating Google contextual advertising campaigns:

• Collection and analysis of the semantic core.
• Targeting settings (geography, time of day, devices, interests, etc.).
• Creating relevant ads with high CTR.
• Budget distribution by keywords.
• Tracking and optimization of advertising campaigns.

Development of a media plan:

• Defining the goals and objectives of the advertising campaign.
• Budget distribution across advertising channels.
• Development of a calendar plan for advertising activities.

Creating marketing e-mail newsletters:

• Development of a content plan for e-mail newsletters.
• Create attractive email templates.
• Setting up audience segmentation.
• Tracking the effectiveness of mailings.

Working with analytics systems Google Analytics, GA4, Microsoft Clarity:

• Collection and analysis of data on website traffic.
• Conversion tracking.
• Assessing the effectiveness of advertising campaigns.

Creation of advertisements, creatives and selling texts:

• Development of ad concept.
• Create attractive creatives (images, videos).
• Writing selling texts that motivate action.

Audience setup:

• Determining the target audience of the advertising campaign.
• Setting up targeting criteria.
• Testing different audience options.

Creating hypotheses for ads, audiences and testing them:

• Developing hypotheses about the most effective ads and audiences.
• Conducting A/B testing.
• Tracking results and choosing the most effective options.

Analysis of budget expenditure, optimization and distribution of the budget in the Republic of Kazakhstan:

• Advertising cost controly.
• Determination of the profitability of advertising campaigns.
• Optimization of advertising campaigns to achieve maximum efficiency.
• Budget distribution across advertising channels and campaigns.

Analysis of CTR, CPM, CPC metrics of relevance and frequency of impressions:

• Tracking key performance indicators of advertising campaigns (CTR, CPM, CPC).
• Analysis of ad relevance and impression frequency.
• Optimization of advertising campaigns to improve performance.

Preparation of reporting on advertising campaigns:

• Collection and analysis of data on the results of advertising campaigns.
• Preparing reports for clients.
• Presentation of advertising campaign results.

Working with data processing and visualization systems

• Create informative and interactive reports on advertising campaigns using Power BI and Google Data Studio tools.
• Connect data from various advertising platforms (Google Ads, Bing, Facebook Ads, etc.) to Power BI and Data Studio to create a single view of the effectiveness of advertising campaigns.
• Development of visual dashboards that allow you to track key performance indicators (KPIs) of advertising campaigns in real time.
• Use data visualization to explain the results of advertising campaigns and make recommendations for improvement.

Using Google Ads Scripts, AWQL:

• Automation of routine tasks in advertising campaigns, such as backing tracks for shopping, search and DSA campaigns based on source keywords.
• Creating and managing advertising campaigns using scripts.
• Collection and analysis of data on advertising campaigns using AWQL.

Working with services for optimizing advertising campaigns Wordstream, Optmyzr, PromoNavi.