Melnichenko Anna Olegovna

My mission as COO is to ensure the efficient functioning of all operational processes in our company to create a solid foundation for further growth and development.

Throughout my career, I have had the opportunity to work with various market segments, including FMCG, Beauty, Charity and IT brands. My projects covered a wide range of goods and services, from medical and sports to real estate and automotive.

One of the key areas of my work was the development of positioning strategies and marketing plans to increase the company's turnover. I conducted market and audience research, studied customer experience, developed portraits of target audiences and identified their needs and wishes.

In my work, I also actively used digital technologies, launching and managing digital projects, organising and supervising the work of various departments, including analytics, contextual and targeted advertising, and SEO.

Another important part of my work was the development of communication strategies and special projects. I studied the user journey, developed digital communication strategies, formed and tested hypotheses, implemented new technologies, and integrated new systems.

In addition, I had the opportunity to work with cross-functional teams, collaborate with developers, content managers, designers, and CRM specialists to achieve common goals and results.

My work has resulted in significant successes, including the development of effective brand positioning and USPs, optimisation of the process of creating promotional offers, maintaining the competitiveness of offers through analytics and advertising, and the development of an email marketing system.

My work in campaign development and strategic marketing has allowed me to gain extensive experience, develop a broad outlook and erudition, and make a significant contribution to the success of our clients and the company as a whole.

Experience:

4+ years in marketing and communications

4+ years in developing and implementing marketing strategies

6+ years in team management

Specialisation:

• Development of brand strategies
• Brand positioning
• Communication strategies
• Digital marketing
• Team management

Industries:

• FMCG
• Beauty
• Charity
• IT
• Medicine
• Sports
• Non-food products
• Beauty industry
• Real estate
• Auto
• Furniture

Professional experience:

Experience in strategy development:

• Developing positioning strategies and marketing plans for various business segments.
• Defining key areas and objectives of positioning strategies and marketing plans.

Project management:

• Coordinate the team's work in the development and implementation of advertising campaigns.
• Ensuring the efficiency and timeliness of project implementation.

Analytics and research:

• Conducting market and competitor analysis to identify strategic advantages.
• Researching customer experience and creating portraits of the target audience.

Website optimisation and SEO:

• Internal and external optimisation of clients' websites to improve their visibility in search engines.
• Implementation of a high-quality structure and selection of a semantic core for content optimisation.
• Link building and development of SEO strategies to increase the authority of websites.

Project example:

Brand: Goodwill Club (volunteering)

Tasks: Develop a brand strategy and communication strategy to attract new volunteers.

Solution:

Market and audience research was conducted, which showed that people increasingly want to help others, but do not know where and how to do it.

We analysed the competitive environment and identified the main advantages of the Goodwill Club.

The USP was formulated: "The Goodwill Club is a platform that helps people find volunteer projects that match their interests and skills."

A brand platform was developed, including the mission, vision, values and brand positioning.

A communication strategy was developed, which includes:

Online channels: website, social media, contextual advertising

Offline channels: volunteer fairs, partnerships with NGOs

Result:

• The number of volunteers increased by 50%.
• Brand awareness increased by 30%.
• The Dobrodiyiv Club has become one of the leaders in the volunteer services market

I am confident that my knowledge and experience will help you achieve your marketing goals.