Google Ads commodity

Google Shopping Ads, or Google Shopping, is an advertising format that displays photos, titles, prices, discounts and other product features directly in search results. This allows potential customers to evaluate the product without having to go to the merchant's website, making them already "hot" customers. These ads provide a higher likelihood of purchase than regular ads, as users can see exactly the products that match their queries.

Google product adverts are ideal in the following cases:

- If you have specific products that generate major revenue.

- If you need to cover the entire range of a large online shop.

- If you are looking to reduce the cost per click on adverts.

- If the information about the product (price, availability) is constantly changing and it is important for you to keep your adverts up to date.

- If you need to increase the number of sales in a short time.

- If it is important to be higher than competitors in search results.

- If it is important for you to attract a "warmed up" audience to your site to increase sales.

Setting up Google Shopping ads involves a number of steps, including auditing your site for compliance with Google requirements, registering and setting up Google Merchant Centre, creating a Google Ads account, generating recommendations to resolve discrepancies with Google requirements, creating a product feed, setting up ad campaigns and ads, and determining pricing strategies.

Every day search engines process a billion queries, users search the internet for all sorts of products. They also compare descriptions, look at prices, sort and choose.... 

To simplify the search, Google uses a special way of displaying adverts - product listings. They operate in most countries of the world (in Ukraine since spring 2018) and demonstrate excellent results for e-commerce projects. 

What are product adverts? 

They are adverts that contain information about a commercial offer to sell goods. They are available at the top or side of the search results, as well as in the contextual media network and on partner sites.

Google showcases them directly under the potential buyer's enquiry, usually above the regular search adverts. 

The advert gives the name of the item, price and shop name, and shows a photo of the product. In addition, there is an opportunity to display additional data, about discounts, promotions, product status, etc. 

This is a relatively new format of advertising for our market, appeared relatively recently and its popularity is growing.

In fact, Google product ads in the "Shopping" tab have the interface of a marketplace or online shop, where the number of offers and price range exceeds the range of any single seller.

An important advantage for advertisers and users is the accuracy and targeting of the rendition. The seller will not have to pay for a large number of untargeted clicks. Ads are very clear, and rarely anyone clicks on them if the product does not suit the buyer by price or other characteristics. 

The system shows only those product ads that at that moment the buyer is looking for. Always selected the most relevant output of whatever tool is not used. Thanks to this, the price of advertising in Google with the help of product ads is more than justified. 

In addition, this is the only Google advertising tool where you can fill the output with your own offers. In our smartphone example, the "monopolists" are several large shops and product ads open up a lot of advantages for them. This is the only google tool that allows you to show more than 1 ad, from 1 advertiser. There are no other such tools in google at all.

This type of advertising works best 

• for shops with a large assortment of goods;
• for sites where there are regular promotions and sales (a large number of people will see an attractive price);
• for online shops that offer current, "hot" or seasonal goods.

And also for everyone who wants to increase sales dynamics and profits, together with AVSEO the desired sales turnover will become a reality.