Google Ads Discovery Video

Discovery Ads are a Google Ads ad format in the form of clickable graphical ads aimed at attracting the attention of an audience that is not previously familiar with your brand or products. These ads are effectively used to engage users as they surf the web, whether they are watching a YouTube video, reading news in their Discover Feed, or using email.

Discovery Ads are clickable graphical ads that are optimised for mobile devices and built on the actions and intentions of users as they surf the web. They are effectively used to engage audiences on various Google services, such as YouTube, Gmail, and the Discover Feed.

Discovery Ads have a number of features, including the ability to be placed in a personalised Google Discover Feed, which is relevant for mobile devices, and the ability to use the Carousel format to display more information. This ad format is suitable for all advertisers, including e-commerce projects that can effectively use the carousel space to showcase their products.

Creating Discovery Ads allows you to choose different campaign goals, such as sales, lead generation, or increasing website traffic. You can also customise the audience for your adverts, including by user intent or customer interest.

In summary, Discovery Ads is an important tool in your Google Ads strategy that allows you to attract the attention of a new audience and effectively introduce your brand or products to users as they surf the web.

YouTube video ad formats 

Firstly, a quick tour of video ad formats on YouTube. There are three formats - In-Stream, Discovery, and Splash Ads. 

The In-Stream format is an advertorial that is shown in YouTube videos and in Google's contextual media network (websites and apps). 5 seconds after the advert starts, the user has a "Skip" button.

You pay only if the user has watched 30 seconds of your advert.

The Discovery format is a snippet of your video with accompanying text. The ad may appear in YouTube search results, in the "Similar Videos" list, on the YouTube homepage, as an overlay on the video's watch page, and on partner sites and apps that are part of Google's contextual media network. 

When a user clicks on the advert, they are taken to your video or YouTube channel. You pay only if the user starts watching the advert.

The "Splash Ads" format are short video ads that are 6 seconds long and cannot be skipped. Ads are shown only on mobile devices, payment per thousand views.

Creating advertising campaigns

We recommend creating separate campaigns for each type of targeting. And in each campaign create a separate group for In-Stream and Discovery ads. This will allow you to manage the whole advertising campaign in a more flexible way. You will be able to limit the daily budget of each of them, reallocate budgets from campaigns that work poorly to campaigns that work well, but are under budget. And also make performance slices for each type of targeting.

In the end, you should have 6 campaigns created with each targeting type and In-Stream and Discovery ad groups in each: 

• Interests Reach
• Audience interests of interested users
• By keywords
• By location
• By video ad topics
• Remarketing

A full range of targeting will maximise the reach of your target audience. Although different types of targeting work with different effectiveness, none of them should be ignored when creating advertising campaigns. AVSEO - Your business is on everyone's radar!