"Colour" rating of Ukraine's regions based on the most popular messengers and social networks

Popular social networks 

Vodafone has ranked the use of messengers and social networks in cities and regions of Ukraine in the first half of 2020, assigning each region a colour status - under the colour of the icon of the most used service.

A year ago, this rating would not have been so diverse and the first places in it would have gone only to regions with cities with millions of inhabitants. The appearance in the rating of other regional centres, as well as small towns and villages indicates the growth of mobile Internet usage throughout Ukraine. Source: Vodafone. 

So, the status of "lilac" was given to Odessa region, which by specific (per user) Viber traffic with the result of 417 MB/person per month has surpassed Cherkassy and Donetsk regions. Kherson region became "green" - it has the largest number of active WhatsApp users with 978 MB/person; Poltava and Kharkiv regions are in second and third place. At the same time, the largest traffic of Telegram messenger - 2036 MB/person - is created by users of "blue" - Kyiv region, ahead of Odessa and Vinnitsa regions. 

"Cherry" region - with the largest number of the most active Instagram users, 6408 MB/person, was Rivne region, which was surpassed by Vinnitsa and Zhytomyr regions. In the "blue" rating among the most active users of Facebook the victory was won by Vinnitsa region, which managed to surpass Odessa and Kyiv regions with the result of 2481 MB/person. 

The most active YouTube users live in the most "red" region - Zhytomyr region, 8778 MB/person, followed by Vinnytsia and Kirovograd regions. Zhytomyr region is also home to the most ardent fans of the TikTok network - 2390 MB/person, which is why it has been assigned a black colour code at the same time; the second place in the "black" rating is occupied by Vinnytsia and Rivne regions. Fans of another youth social network - Likee - mostly live in the "pink" Dnipropetrovsk region - 957 MB/person; the second and third places belong to the Kherson and Kharkiv regions.

And finally, the "yellow" region, which saw the highest traffic of Snapchat application, was Volyn region, which with an indicator of 195 MB/person was ahead of Zakarpattya and Rivne regions.

The rating is based on the results of estimating the average volume of service traffic per user living in a given region. To minimise the margin of error as much as possible, the company's experts excluded settlements with an insignificant number of social network or messenger users.