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News
- Fresh
Who is a marketer and how marketing can help your business
Let's talk about the profession that appeared in our country with the birth of market relations in the 90s of the last century - marketers.
11.01.2022 - Fresh
Anna
The most popular Google queries in Ukraine in 2021
Google presented a list of the most popular queries from Ukrainian users in 2021, including "Euro 2020", "Pop-IT" and "how Squidward died", as well as the TV series "The Squid Game", which entered three ratings at once.
28.12.2021 - Fresh
Anna
Meta will remove the tool that links digital advertising and offline sales
Meta has decided to stop supporting O2O tools. Thanks to them, companies that promoted on Facebook or Instagram could track traffic in their offline shops
28.12.2021 - Fresh
Anna
Ex-EBay CEO invested in geothermal energy with Bill Gates' foundation
$28 million from Bill Gates' Breakthrough Energy Ventures fund and Capricorn Investment Group of eBay's first CEO Jeff Skol
29.11.2021 - Fresh
Anna
Sales Funnel for Online Business
This is not a water funnel - so don't be afraid of it. By understanding all levels of the funnel, you can influence customer behavior, fueling his interest in purchasing your product.
19.11.2021 - Fresh
Arthur
End-to-end analytics and how it works
Every step of the client requires careful analysis. And the data from advertising and analytical systems will not always be enough. What is the difference between regular analytics and end-to-end analytics? And what is needed to work with it?
19.11.2021 - Fresh
Anna
Customer value or LTV in business
LTV affects the amount of revenue: the more regular customers a company has, the higher the income. But the indicator must be compared with other metrics.
19.11.2021 - Fresh
Anna
Audience retention on the website
To increase the number of customers, don't lose them. Get customers interested in coming back to your site and buying from you regularly. And a product that solves problems isn't enough. Take a look at 14 tactics that will help bring customers back to your site.
19.11.2021 - Fresh
Anna
Why you need ROI and how to measure it
Even if you're far from analytics, you've probably heard of ROI. Without tracking this indicator, the chance of losing money on a failed advertising campaign or investing in a startup that is known to be unprofitable increases many times over.
19.11.2021 - Fresh
Anna
Search advertising: how to show yourself to the masses
One of the greatest things about digital marketing is learning why some campaigns succeed while others fail. The question is how can you achieve good results and what lead generation strategies actually work in Google Ads.
09.11.2021 - Fresh
Anna
How does audience acquisition work with search advertising?
Google Ads has introduced new solutions for advertisers to attract potential customers and lead generation - expanding lead forms.
09.11.2021 - Fresh
Anna
Attracting potential leads to business has become accessible to everyone
Lead generation is one of the most important business goals. Having a good strategy in this area helps attract users who are more likely to convert into customers. However, generating quality leads is not an easy task.
09.11.2021 - Fresh
Anna
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