Sales Funnel for Online Business

What is it?

An analytical tool that allows you to understand how your potential client comes to the decision to purchase your goods or services, what motives guide him when making this purchase.

By understanding all levels of the funnel, you can influence customer behavior, fueling his interest in purchasing your product. The main value of this tool is that you can classify a lot of buyers according to their interests and preferences into different groups, which will show you whether a purchase will be made or not. Everything is very simple.

This tool is also implemented in Google Analytics and serves a very important function among online business owners. The sales funnel helps evaluate the effectiveness of marketing and build communication with the client.

A sales funnel will only be effective if it is created based on a professional marketing concept. It is necessary to analyze the target audience, determine the strengths of the product and the brand as a whole, and formulate a unique offer. Let's note 7 key points that need to be taken into account when developing any sales funnel.

Creating a high-quality USP

USP is a unique selling proposition from which the client derives information about the real value of the product or brand. It is extremely difficult to attract a client with “the best prices” and “the highest quality”. It is necessary to show him the strengths of your offer, convey its value, and indicate its uniqueness.

The more specific the proposal, the better. That is, instead of “the best prices,” you should use fixed discounts, a best price guarantee (money back if the client finds a similar product cheaper), a loyalty program, and the like. The same applies to the properties of a product or service - tell us why your offer is unique. In this case, the USP will contain key competitive advantages. 

Getting cold leads

It is necessary to consider ways to obtain “cold” contacts. Perhaps you will use telephone sales tools or decide to collect applications from the site, simultaneously launching a powerful advertising campaign. Already at this stage it is worth starting to segment your audience. If the business is located on the Internet, this can be easily done using the same CRM system. 

Generating interest

How will you try to generate interest in your offer from a cold prospect? How can you point out to him the strengths of the product? Solving these problems depends on the quality of the base of “cold” contacts (these must be representatives of the target audience) and the formation of a USP.

When formulated correctly from a marketing point of view, a unique selling proposition in itself can generate interest in the product. In other cases, you can and should use free products and introduce PR and marketing tools.

We consider these and not only steps to creating an effective sales funnel in our training at the SEO school. Competition in the online market is growing exponentially, so it’s worth starting to learn all its intricacies with AVSEO.