Who is a marketer and how marketing can help your business

The impermanent realities of our lives are fuelling the emergence of dozens of new fields and professions (e.g. cyber police officer). They emerge so rapidly that we sometimes do not know what these professionals of the new world are doing. 

We will talk about a profession that appeared in our country with the emergence of market relations in the 90s of the last century - marketers.
Source: ktonanovenkogo

Marketer - what is this profession

Generating revenue is the main goal of any business. Effective sales are the best way to generate revenue. And effective sales are impossible without promotion and promotion of goods or services in a certain segment of the target audience.

Marketing specialist in Kiev, is engaged in what "directs" vectors of the buyer and the product (service) in one point.

This specialist does everything possible to a potential buyer interested in a product (service) of a certain kind, learnt about this product and would move from the status of a potential buyer to the status of the real.

The following chain is built: the company has a product (service) → the marketer calculates the audience, which is the target audience for this product → then he works with the target audience, turning it into potential buyers → he also reasonably leads to the purchase of goods → the company receives income.

Tracing this chain, we can conclude that the marketer is one of the most important links in the chain of generating income from the company's business activities.

Why do we mostly buy products and things from certain manufacturers and go to specific shops? There is a quite simple explanation: we were initially persuaded to do it (buy, go in), and then we got used to it.

Rarely does persuasion take place at the level of direct communication: let's say a person comes up and says: "Buy tea brand ..." and you would go to the shop and buy it. Most often it happens almost at the level of subconsciousness: you have glimpsed an advert of the mentioned tea on TV, on board a bus, etc.

And then, choosing a brew for an evening tea party in a shop, you noticed a familiar name in the shop window and bought this very product. As you can see, everything is very simple. It seems to be your decision, but in fact - it is the result of the work of marketers.

Conclusion: a marketer is a specialist engaged in the study of supply and demand for goods (services), and organising their effective sale. 

4 main tasks of marketing

Marketing is the strategy that a marketer implements. As a rule, this strategy is designed to solve the following tasks step by step: 

Study of the market of goods (services) relevant at the current moment. If we talk about Internet marketing, it is the study of the target audience to whom this proposal may be interesting.

Determining the needs of buyers (formation of a potential assortment). Forecasting and modelling (what is it?) fluctuations in supply and demand.

Helping to develop a competitive product (service).

Maximising sales of the product (service):

• Developing promotion plans;
• organising a PR campaign.

What a marketer does 

Now let's consider the duties of a marketer on a real example. Let's assume that a cosmetics company wants to launch a new line of anti-hair loss products.

What this company's marketer should do:

• Make adjustments to the consumer base of its customers based on the characteristics of the new line of cosmetics. For example, such products will not be in demand in shops specialising in the trade of goods for children;
• find new potential customers. As part of this task, the marketer must perform a number of actions, for example, send out advertising brochures to cosmetic salons where there are services to restore hair health, run advertising in the media (what is it?), targeting potential customers;
• emphasise in the advertising campaign on interesting features of the new product line, for example, to point out the fact that the products do not require washing off;
• competently organise a PR campaign to increase the recognition of the released product, convince potential customers that without the new line of products their hair will definitely fall out, and, in addition, to promise that every third (fourth, fifth ...) purchased bottle will be given to them for free;
• make a report, supported by statistical data, and analyse the successes and failures of the work done.

This is a very schematic plan of work of a marketer, in fact, he will have to take into account a lot of nuances and analyse the market based on many parameters.

Qualities that should possess a marketer
The main requirement for a marketer is the ability to analyse and draw conclusions. It is necessary to be able to calculate the target audience that will be interested in the product (service) offered for sale. Agree, it is silly to place an announcement about the opening of an elite yacht club on the information stand grocery shop economy class.

Knowledge of the basics of psychology. To successfully sell, you need to know what the buyer wants to get.

Ability to work with a large amount of data. Only by analysing the initial information, you can make the right conclusions about the actual state of affairs and offer the best option for further action.

Learnability and computer skills (knowledge of Word, Excel, etc.). This is especially necessary for an Internet marketer who promotes goods via the Internet.

The ability to think creatively, to choose the right words and find strong arguments to convince a potential customer to buy a product (service).

Organisation and stress resistance. The work of a marketer requires clear self-organisation and a reserve of internal forces.

Communicative skills for establishing interpersonal relationships, organising presentations, communicating with key clients. 

How to become a marketer

Even if you have analytical skills and the gift of persuasion, it is still not enough for effective practical activity. It is necessary to study on special courses or education: specialised secondary or higher education.

But if you are not sure that marketing is your vocation, it is better to start with courses (face-to-face or online), then try your hand and only then think about fundamental education. Although it should be recognised that education is not superfluous.

Pros and cons of the profession

Interested in marketing as a main job, you should be aware that this profession has both its advantages and disadvantages. 

The pros of working as a marketer: 

• the demand for the profession;
• continuous acquisition of new knowledge and skills;
• possibility of career growth;
• opportunity for self-realisation (especially for creative people);
• adequate evaluation of labour in monetary terms (provided that you do everything well).

Minuses: 

• large volume of work;
• high psychological stress;
• irregular working hours;
• responsibility to the employer.

Brief summary

Marketer in Kiev - this is a difficult, but interesting profession. It awaits those who are open to new knowledge, who can analyse, as well as a lot and fruitful work.

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