Annual exhibition in Kyiv Pro Beauty Expo 2021 and promotion of the beauty industry

Pro Beauty Expo is an annual exhibition in Kyiv that focuses on hairdressing, makeup, and the beauty and wellness industry. This is the leading educational and exhibition event for the Ukrainian beauty industry, which combines educational sessions, specialized product exhibitions, competitions and show programs in one comprehensive event.

InterCHARM-Ukraine is one of the significant events in the beauty industry in Ukraine. Every year, visitors to the exhibition can observe new products and technologies. This exhibition is a communication center for Ukrainian and foreign representatives, and also provides enormous opportunities for all market participants. Here you can find promising partners, negotiate and conclude profitable deals. The exhibition has been a market indicator for many years; it shows how the industry is changing and which companies continue to operate successfully.

This year the event is taking place in an unusual format. Due to the COVID-19 epidemic, the spring Beauty Industry Congress Pro Beauty Expo is being held jointly with the InterCHARM-Ukraine 2021 exhibition. The platform with these events is also shared by Clean Expo 2021 - an exhibition of professional cleaning for hotels, SPA, beauty salons and fitness centers.

The exhibition occupies 3 pavilions, where all areas of the beauty industry are presented:

Salon business Beauty Lab

Professional cosmetics and equipment for beauty salons

Aesthetic medicine

Solariums, tanning facilities, saunas

SPA-Wellness-equipment and technologies

Nail Service

Materials for manicure, pedicure, nail design and extensions

Professional nail care products and tools

Training centers for nail technicians

Hairdressing

Professional hair cosmetics

Equipment for hairdressing salons

Professional tools and accessories

Hairdressing schools

  Everything for hair and eyelash extensions

  Piercing and tattooing

  Professional make-up

  Product creation and sales technology

InterCHARMpaсk – raw materials, packaging, equipment for the production, packaging and packaging of perfumery and cosmetic products

Franchising in the beauty industry

Private Label

  RETAIL products

Cosmetics

Perfumery

Decorative cosmetics

BytKhim Lab – household chemicals and household goods

Pharma Beauty – cosmeceuticals, personal hygiene products, dietary supplements

The exhibition features a “Buyer Program” - a service for searching for suppliers and products. The service allows visitors and exhibitors to make appointments for each other in advance using the convenient MatchMaking website. Every year more than 600 Ukrainian and foreign buyers take part in the Buyer Program.

The AVSEO company is a frequent guest at such events, because this is the only way to get up-to-date information first-hand. Among our clients there are also beauty salons, which we help to become better every day. Over the years, we have been able to develop a successful promotion formula, so we are pleased to offer our services to you and your business.

Pro Beauty Expo 2021 and AVSEO promote business on the Internet

Marketing strategies for beauty salons should take into account the following areas:

Brand

Web site

Social media

Customer Marketing

Brand

It is nearly impossible for salons to achieve success through brick-and-mortar business alone. Potential clients need to know where you are and why they should contact you. Creating a reputable and recognizable brand is key to developing successful marketing strategies for your salon.

A potential client viewing your salon's website or social media and coming to you should feel the overall atmosphere. Everything you use to communicate with your customers should have the same vibe: emails, social media posts, text messages, salon signage, and even the way you talk on the phone. This is the key to developing a memorable brand that customers love interacting with.

Salons are about image, and when they are looking for your services, so are your clients. You want clients who value your services and are happy to spend money on you.

Web site

A website allows you to be open 24/7 to both new and existing clients. A successful website will inspire visitors to book an appointment with your salon sooner.

Your salon website should contain high-quality images of both your location (inside and outside) and your services.

Good website development ensures that your website will fit whatever device your customer is viewing it on. If someone leaves your site without immediately signing up for the service, then the likelihood that they will return is very low.

Search engine optimization is not as difficult as it seems and it will help make your website as user-friendly as possible. This means that the content on your website is relevant to what people might type into a search to Google, and will also ensure that your website loads quickly and is easy to use.

Social media

If you are not presenting your business on social media, you are not only missing out on many opportunities in your business, but you are also missing out on the chance to attract new customers.

Think of social media as a storefront for your business. This gives you the opportunity to present your business in the best light and shows potential clients a compelling picture of what you can offer them.

Sorting your social content may seem like a daunting task, but you only need 3 key ideas:

As with branding, it's important to know your ideal customer.

Learn the 5 types of social content that attract your ideal customer.

Organize your content so that it's easy to publish regularly.

Customer Marketing

It's important to attract new customers, but it's equally important to remember your existing audience. Keeping in touch with customers through email newsletters is a great opportunity to share parts of your business that they might miss simply because they don't follow you every day.

You may have the best services and products, but if you don't tell potential clients about it, your hard work will have little reward. SMS marketing allows you to have a two-way conversation with your customers.

A loyalty system is a great way to keep customers coming back to you time after time. Use the above mentioned email/sms marketing strategies to send special offers to existing customers and you will be guaranteed an influx of repeat customers.

How do we work at AVSEO?

When starting any project, you need to study it from the inside. It is necessary to conduct a full traffic analysis, create a semantic core, analyze the advantages of the company and its competitors and create a potentially profitable client proposal. It is possible to achieve maximum conversion even at the lowest cost if you follow effective practices and modern trends. From three to five working days, and your contextual advertising in the field of beauty and personal care conquers search engines! Naturally, everything depends on the timing of coordination of the launch with the client and the volume.

Next, you should definitely monitor the work of your advertising campaign in order to analyze the arrival of traffic and the potential effectiveness of advertising; your marketing campaign should go hand in hand with site analytics. Thanks to this work, you can always change the strategy based on performance indicators. Don’t forget that without working with the sales department in order to optimize profitability and track financial indicators, there’s no point either, because this is how reporting is generated.

The world of contextual advertising in the beauty industry is constantly expanding and changing, so advertisers’ tools may also undergo significant changes. Search advertising and advertising in networks will allow any potential client to know about you. Isn't this the magic of the World Digital Web?

We don’t give up halfway, and the campaigns we have launched are subject to audits and adjustments until they reach a stable level. Why do you need regular campaign audits? In order to make the necessary adjustments in time for its effective operation. A one-time setup of contextual advertising is like letting a ship sail without a crew. In this case, the ship is unlikely to achieve the desired goal. The AVSEO team will be happy to tell your potential clients about you and take you to the TOP of search results.