From what blocks to assemble a one-page website?

The key thing in a landing page is the commercial offer, its presentation and the order of the blocks, the structure through which the visitor makes a targeted action. Everything on your page should be focused and orientated to help your potential customer to easily make a purchase.

From a technical point of view, it's not difficult to put together a landing page - it's just one page and there's not much content on it. The main thing is to know what to hook your customer with. Effectiveness depends on many factors. One of them is understanding the target audience of the product/service, from which follows the appropriate presentation of the offer. First of all, you can't sell your product if you don't know who you're selling it to. Knowing your audience (identifying their niche, surveying, asking questions, learning and observing), MUST be the first thing you do when building a website.

What are the building blocks to assemble a one-page website from?

All landings are the same: a page of sections in a few scrolling screens, revealing the benefits of the product/service and allowing you to order immediately. Questions arise: what blocks to use, in what order, what to fill them with, how best to do it? This is a whole science. A task that is easy on the ears, which should be solved delicately, with knowledge. Otherwise, you won't get a decent conversion rate.

The most convenient option - to create a one-page site in the constructor with a visual editor, profile templates and a set of suitable blocks. A long time ago by trial and error marketers have identified, let's say, the classic structure of one-page, leading to good sales with the successful implementation of other points. This principle is used in the templates of many sitebilders. So, without knowing the theory, people publish effective pages from a ready-made basis. Classically tailored lending saves time and effort to the participants of the transaction. Its structure is as follows:

1. The first screen - the most important part, which contains the key triggers: logo with the name of the company, shop, name of the person and descriptor (sale, 100% money back guarantee, etc.), large headline with UTP - unique selling proposition, contact, image conveying the subject of the offer, capture form, anchor menu for quick movement between the blocks of the page.

2. your company's benefits block - bullet points about what will make you credible as a seller of goods or a service provider. The bullet points should be framed in clear text with icons illustrating the benefit. You can place a form next to it to capture applications with an offerer like "Get a free consultation", "Call me back in a minute" or "Get a discount" etc.

3- Product or service benefits block - here you need to pitch any pluses of your product as something outstanding. Make an emphasis on what the customer will get from the product/service - what benefits, conveniences.

4. product illustrations and videos - selling images and videos that will reinforce the visitor's desire to purchase the product. Videos should be positive and show the practical benefits of owning a product or ordering a service.

5. Audience of the product/service - show images of those for whom your offer is intended: businessmen, teenagers, children, office workers, mothers or anyone else. You need the client to recognise themselves in one of the images.

6. How we work - a step-by-step scheme of interaction with the client. For example, ordering, checkout, delivery. A person should clearly visualise the process - what will happen after submitting an application or a call. Predictably, without surprises and related doubts.

7. Feedback - this block should close various objections and answer unspoken questions so far. That is, you imagine what in your offerer can cause doubts, and write comments on behalf of "buyers" in which you dispel all these rough edges. The number of reviews depends on how many nuances notice the nuances of your product, and from the imagination. You can even write with mistakes - some people have more credibility. But do not overdo it.

8. Payment, delivery, warranty - an important block in which you need to show in detail the methods of payment, delivery and warranty conditions for the product.

9. Countdown timer - use this trigger to create a sense of scarcity, you can also add a strikethrough price trigger to enhance the effect.

10. Numbers - various statistics that can persuade the visitor to buy the product.

11. Map - a map of the location of your office or branches. Or even not the physical address, but the geography of the prevalence, popularity of your proposed product or brand - a map of the world with shaded areas or something similar. In general, a map of something relevant in your case.

12. Basement - neatly collected in one pile your contact details (address, phone number, mail, OGRN/INN, if necessary) and a call order button.

This structure works in most cases. Of course, some blocks may be missing, something may have to be added depending on the nature of your offer.