Development of the international market

Modern trends of business promotion on the Internet are changing not by the day, but by the hour, and every business, which has either already entered the market, or only probing the ground under itself, should have a support in the form of quality SEO optimisation.

For the success of promotion is necessarily required to optimise the site for search engines. In this case, already at the stage of determining the primary goals of site optimisation, it is necessary to designate the main goal of promotion, for example, the need to "create a reputation of a reliable and experienced vendor in the field of cyber security through content on the site and on third-party resources".

What does this mean for us, SEO-promotion specialists? That the task of an optimiser in this case is not just to "bind" a few keywords on each page and somehow get them to appear in search. The task of creating an expert status is much more complex and comprehensive. It may mean, for example, presence in different search engines for all major information queries, a clear description of the structure of the offer for the consumer on the site, a large amount of auxiliary thematic content that answers users' questions (and at the same time attracts information traffic), etc.

Therefore, first of all, we face the question of strategy - on which queries and in which countries to promote the solution? To answer this question, it is necessary to analyse the niche, study the approaches of competitors and collect a semantic core.

AVSEO analysts will prepare an exclusive market analysis specifically for you, taking into account all your requirements and wishes. We have experience in preparing analytical and marketing research on more than 200 different market areas.

The questions that should be answered first are as follows:

How strong are the client's already established pages and how can they be strengthened?

Which queries will be optimally utilised and how?

What can be taken from the strategy of competitors to promote the site?

How can you outrank the studied competitors in Google search for the main topical queries?

How strong is the competitors' external activity (links, mentions)?

Are the competitors named by the client really the main competitors in different regions?

To answer these questions, we do the following:

Analyse the text relevance of the current pages on the client's website.

We compare 7 main groups of queries defined by the client.

Find and evaluate 15 additional query groups.

We study the user portrait and compare it with real user intentions based on the collected query pool.

Create a visual search demand tree for all queries.

We compare selected queries in English for 6 countries (USA, UK, Australia, Ireland, France, Germany).

Analyse the intersection of queries from 3 competitor sites.

Identify "fake" queries of competitors.

Find competitors with overlapping semantic kernels.

We do a comprehensive analysis of the search promotion strategy of 3 selected competitors.

We are focused on SEO solutions and real expertise in evaluating search demand. If your task is to explore new niches and bring new products to market, get in touch! We will not make wishful thinking, but will do a real audit for you based on user search demand.

- AVSEO