Ahrefs and Alexa as analytics methods

Modern marketing is a constant struggle for the attention of the target audience. And in this struggle, as we know, the strongest survives, the one who adapts to change best and fastest. 2020 has presented us with new challenges: pandemic and related quarantine measures, the global economic crisis and the forced withdrawal of companies from offline. In such an environment, competition is intensifying and moving completely to another plane - online.

For a company to succeed in today's environment, it has to focus on its competitors. Knowing their weaknesses, it will be able to organise marketing attacks aimed precisely at them. What this means. Make your strengths the things your competitor fails to do, or focus on the opportunities they fail to exploit.

At the same time, knowing your competitors' strengths is an equally valuable resource. After all, you can partially or fully follow the leader's strategy to adapt to market conditions or even attack him using his own means (in this case, your strength should be three times that of your competitor).

What if you are already a leader? In this case, do you need to study your competitors? The answer is unambiguous: you should! Strengthen or protect your position, because staying on top is always easier than climbing back up.

Whatever industry you work in, whatever market position you occupy and whatever strategy you follow - competitor research is an important condition for your safety and success, AVSEO team is always at the forefront of search engine optimisation innovations, be always one step ahead with us.

In addition, competitor monitoring will help you:

compare your company's performance with key competitors, determine your current market position;

Identify success criteria in the industry, as well as potential growth opportunities;

formulate marketing objectives (What do we want to achieve in the current environment?);

develop a marketing strategy (How do we achieve this by utilising our strengths and available opportunities?).

Why Ahrefs:

"First do something, then do it well, and then do it even better".

The platform has the fastest backlink crawler and owns the world's largest backlink catalogue (over 14 trillion links), making Site explorer the best tool for backlink research.

Features products such as:

Site explorer - research organic traffic sources (keywords and pages that bring the most traffic) and paid queries (adverts, PPC keys, landing pages), as well as link profile analysis (sites linking to your competitors and the authority of these links);

Keywords explorer - search for keywords and ideas on how to use them (phrases that contain them, examples of search queries and questions using them, etc.), analyses the competitiveness of a query (how difficult it is to get into the top 10 results for a given keyword, how many backlinks you need to have for this), studies the frequency of search queries and the number of clicks on keywords (with distribution in paid and organic search), calculates potential traffic (based on the data of the most popular pages), etc..;

Site audit - analyses on-page SEO performance of your website, checking for 100+ predefined errors (performance, HTML tags, social tags, content quality, incoming and outgoing links, resources, external pages);

Rank tracker - track changes in positions and compare your rankings with your competitors;

Content explorer - analyses the most popular articles in its segment and sorts them by such criteria as: organic traffic, domain rating, social signals, donor domains, traffic cost;

SEO Toolbar - a special extension for Chrome and Mozilla Firefox to get SEO metrics of any page on the fly.

Alexa:

"Founded in 1996, Alexa is a global pioneer in the world of analytics. We have overcome all the pitfalls and landmines and gained invaluable experience by developing the most reliable and accurate web analytics service for any company."

The Alexa platform has a dedicated website traffic analysis toolkit presented in the Insight package. You can also purchase a subscription to the dedicated Certified Alexa Rank website ranking, which measures your website traffic (including AMP pages) in real time and is one of the basic tools used by SEO specialists when evaluating a website.

Products/Services:

Different solutions are offered based on the user's needs:

Backlink audit;

keyword research;

competitive analysis of websites (search for competitors, comparison of popularity of websites and traffic sources, share of brand mentions, keywords and backlinks);

SEO (technical SEO audit, keywords, link profile, search traffic analysis, on-page SEO optimisation);