AMP pages

AMP is a technology for accelerated mobile pages that is being developed by independent developers and is being actively promoted by Google on its search engine. Yandex has not yet joined this initiative, but I'm sure they will soon introduce either this standard or come up with something similar in principle.

The idea is that the site uses special tags, the number and functionality of which are strictly limited. The developer's task is to assemble a hodgepodge of available schemes that will solve the customer's problem.

Google finds these special tags and caches the information in them. After that, when a user searches for something in Google, the browser in the background loads information from Google's CDN into a special iframe and when clicking on the link opens the already loaded page in a special window.

Pages with AMP are ranked higher than other search queries due to the fact that they meet the requirements for fast loading and are adapted for mobile devices.

In fact, all such pages are static or conditionally dynamic, as they allow the use of form submissions as well as iframes.

An interesting technology is AMP, especially for narrow tasks. It can be used for a "light" mobile version of the site, or for certain sections that do not require high functionality. A good solution for informational sites, blogs, online magazines. Where you need to deliver content to the user as quickly and in a simple form as possible. For large and complex projects AMP will not be a substitute for mobile or adaptive version, at least at this stage.

Google adds an AMP icon to all AMP articles in the search engine, and mobile devices will show AMP pages first. They are also ranked higher than non-AMP pages.

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