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Business solutions
- AMP pages for advertising
AMP pages for advertising
Google's AMP-page technology allows content to be shown to users with mobile devices. Minimal markup and connected scripts allow to significantly increase the loading speed of such pages on slow connections, so links to them are often ranked much higher by Google in the mobile rendition. AMP creation is not a bad way to attract new visitors, but such views do not generate revenue, as the code initially does not contain markup for advertising blocks. Properly set up advertising on AMP pages will allow you to expand your monetisation reach.
On sites of certain topics (for example, news) AMP-pages can give a significant increase in traffic from Google due to higher ranking.
The page is loaded from Google cache, it is cleaned from "unnecessary" scripts and markup, thanks to which a significant (up to 10 times) increase in the speed of content delivery to the user is achieved. Advertising works here thanks to a special script, which is connected in <HEAD>. It is slightly different from the standard AdSense scripts, as it takes into account the loading of content from Google's cache and works much faster.
The development of advertising on AMP pages began back in 2016 with the advent of AMP for Ads technology and special ad types. Now website owners can put almost any type of adverts on their AMP pages, including various types of media blocks, including adaptive sticky. Only the display of inter-page (splash pages) and expandable adverts that change the layout of content is excluded. There is an additional restriction by type: animated graphic creatives will not be displayed on AMP, but in AdSense such ads will be filtered automatically. It is also realistic to place advertising on AMP pages, but you need to take into account a number of nuances, about which we will talk in the corresponding section.
How to place AdSense adverts on AMP-pages
Competent monetisation of AMP will require the use of special plugins or manual code insertion. Depending on the CMS used, the methods available may vary slightly.
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