Google Analytics

Google Analytics studies your visitors: when they come, where they click, how they scroll, what files they download and what forms they fill out. You just need to go to the Behaviour section and dive into learning about the people you're actually working for.

Google Analytics also allows you to experiment with your page - so-called A/B/N testing, which involves up to 10 full versions of a page. What events are worth tracking? File downloads, filling out forms with contact details, clicks on phone numbers or email forms, clicks on outbound links.

Google Analytics is a feature-rich programme. Basic information is displayed on the "dashboard". And detailed data on each indicator can be obtained in the form of reports. More than 80 types of such reports are available. But the question is, do you need all this information?

A large number of reports in itself will not change anything. What will make a difference is a proper understanding of this data, and the ability to draw conclusions from it. Therefore, before you measure anything, you need to ask yourself a specific question. Understand what you want to achieve.

Maybe you want to know what search queries are most likely to result in visits to your website?

In what order do users browse the site?

How long do they stay on it?

Which web pages are viewed more often than others?

How many visitors turn into actual customers?

Every day brings new opportunities, the important thing is not to miss them. Learn how to use Google's tools for the good of your business with AVSEO.