How to engage users on social media?

If you can't interest the reader with an announcement, no one will open your excellent material. In this article, we will tell you how to write an interesting announcement that is impossible to pass by.

Make an emphasis on the fact that this is the coolest article ever

With this method, you show the reader that the material has already been appreciated by other users. None of us wants to miss something really good. Therefore, such a method will definitely attract attention.

With the help of an announcement we told about the article to those who haven't seen it yet, and reminded about it to users who participated in the discussion and could come back to the site to read other comments. All in all, the strategy worked.

Tell them about the bonus at the end of the article

Tell your readers that there is a nice bonus waiting for them at the end of the article. It could be free templates, a selection of the best articles of the year or articles on a specific topic. In general, show that after reading this material, the user will definitely stay in a plus.

Convey the essence of the article with a cool picture

Try to succinctly convey the essence of the material, complementing it with an attractive visual. This technique is especially suitable for technical articles that are really useful.

As a visual can be a funny meme.

But make sure that it was really funny and understandable. To test your hypothesis, you can show the meme to your colleagues, preferably from different departments. This way you will have a wide sample of people who may not be related to the topic of the article at all.

The second option is simply a bright and beautiful illustration.

It should be a photo or a picture that will definitely break out of the tape of potential readers and attract their attention.

The last option is a real photo of the author of the article. Not in the sense of his portrait, but a shot with which the author illustrates the material. This is especially relevant for stories. Non-ideal shots can also attract your potential readers.

Include a table of contents in the announcement

Describe in two sentences the main idea of the article and add a table of contents. This works when the topic sounds quite general, a person doesn't understand whether your material is actually useful or not. The table of contents will answer this question.

Tell the most important part of the material, but in a "as a friend" format

Often people who are just starting to write announcements for social networks, make them dry and impersonal. If such a person is verbally asked to tell about the material, he will very easily tell about the most pulp, the most amusing, important or interesting in the text, tell why it should be read at all.

A few recommendations for those who want to write easily and vividly:

Refuse heavy constructions like: "despite the fact that", "contrary to popular opinion", "we consider it important to emphasise", "material telling how", etc.

Try to write as you speak. You can sit down and try to describe the article as you would tell a friend about it, and then edit the resulting text a little.

Write in short sentences. This does not mean that you should separate one thought from another with a dot, but you should not write in sentences of 5 lines.

Explain why to read the article

This technique overlaps with the previous ones, but we have put it separately to emphasise it. Try to explain to a person in a few sentences why he should spend time on your material. Maybe it was written by a well-known expert whose opinion is important. Maybe you have collected in a convenient format of information, which previously could only be found in bits and pieces. In general, briefly and simply explain what is so special about your articles.

Tag a famous person

If your article is written by a famous author, blogger or, for example, a representative of a large company that is on everyone's lips, it is worth mentioning him in the announcement. This way you will attract the attention of not only your audience, but also the audience of the person or company involved in the creation of the material. In addition, the name of a person can add value to the article if this person is an authority on the topic he or she is writing about.

If none of the famous personalities are involved in the creation of your article, you can play up its content. If you mention celebrities in the text, take them for illustration in the announcement.

Use "before/after" photos in the announcement

This technique is quite old, but it still works. Whenever we see a gorgeous transformation, we want to understand how the author managed to achieve such a result.

Make the user feel in the shoes of the author of the article

You need to have a good understanding of who you are writing the material for, what problems readers have. The main of them should be put in the announcement through the wording: "Have you ever experienced that..." or similar.

Try to make a joke in the announcement

It's easy to advise, but it's hard to implement. If your SMM-teacher knows how to joke in such a way that his humour is well received by the audience, then you are extremely lucky. Use his skill in your work. If humour is difficult to use, then it's better to abandon it altogether or use it rarely (but aptly!).
AVSEO advises writing multiple announcements. Nobody gets a masterpiece from the first time. If you write 2-3 different variants of an announcement for one article, there is a chance that one of them will be more attractive than the others. Use it.