Comprehensive promotion

Internet site promotion, SEO services, online advertising, optimisation... These concepts are on everyone's lips nowadays, and the demand for services is growing by the hour, not by the day. This is understandable: in the information age, more and more people are looking for information and making purchases online, and companies do not want to lag behind the general trends. However, most clients almost do not separate advertising and promotion, although they are quite different services with different mechanisms and results. This article will help you understand what integrated promotion is, what are the differences with other types of promotion/advertising and how it is useful for business.

The concept of "integrated promotion" is interpreted differently by different experts: some call it promotion of a large number of keys at once, others call it a complex of different types of advertising, and others combine both advertising and SEO in integrated promotion. In fact, integrated promotion combines advertising (including marketing), and promotion on the Internet, and site optimisation (internal and external). In this case, all elements are important and equal.

WHAT SERVICES ARE INCLUDED IN A COMPREHENSIVE PROMOTION?

In principle, comprehensive site promotion can include any services aimed at improving positions in search engines, increasing traffic, sales, optimising the interface and backend of the resource.

However, there are those stages without which complex promotion is impossible:

1. Gathering information about the company and goods/services. It is important that the SEO-specialist understands: the goal is to promote not the site itself, but the services it offers. For this purpose, information is collected: what the company produces and sells, price level, target audience, differences from competitors, experience in the market, etc. The result of this stage of promotion is the accumulation of a list of competitive advantages, which will be used as trump cards in the advertising campaign;

2. demand analysis and semantic kernel formation. This stage includes the study of those keywords for which search engines show the promoted site in their rendition. It is important to analyse whether all keys are thematic, i.e., correlate with the activities of the company, which queries are used more often, etc. As a result, the semantic kernel is formed, which will be further promoted;

3. audit of the site from the user's side: evaluation of design, usability, user interface, ease of receiving information, making orders, etc. Since today the site is a full-fledged showcase, which is seen by thousands of users, it is very important that the first impression was pleasant;

4. Strategy development - a stage that is based on all the data collected in the previous steps. The strategy is compiled taking into account the orientation of the site, audience, current positions, set goals.

5. Search engine promotion - according to the compiled strategy is carried out a set of measures aimed at improving the site's ranking in search engines: internal optimisation, building link mass, increasing the level of trust, etc.

6. Writing sales texts (SEO-copywriting) - is the work with text content on the site, the result of which is the optimisation of texts for both users and search engines: increasing uniqueness, readability, use of keywords, prescribing tags, etc.

7. Contextual advertising - the entire scope of work related to the organisation of advertising campaigns: audit of current campaigns, launch of new ones, according to the strategy approved earlier, control over implementation, analysis of effectiveness and adjustment if necessary;

8. Monitoring - after the launch of contextual advertising can not stop - you need to constantly assess the situation in the dynamics to make sure of the effectiveness or be able to quickly make corrections;

9. Feedback from the client - SEO-specialist does not always know what is really happening at the customer: whether sales are growing, whether the conversion rate has increased, etc., because not always the first places in search guarantee similar results in other areas.

Our clients are already using all the possibilities of online promotion, don't stand aside from the modernity - develop your business with AVSEO.