Discovery Video adverts

YouTube video ad formats

Firstly, a quick tour of video ad formats on YouTube. There are three formats - In-Stream, Discovery, and Splash Ads.

The In-Stream format is an advertorial that is shown in YouTube videos and in Google's contextual media network (websites and apps). 5 seconds after the advert starts, the user has a "Skip" button.

You pay only if the user has watched 30 seconds of your advert.

The Discovery format is a snippet of your video with accompanying text. The ad may appear in YouTube search results, in the "Similar Videos" list, on the YouTube homepage, as an overlay on the video's watch page, and on partner sites and apps that are part of Google's contextual media network.

When a user clicks on the advert, they are taken to your video or YouTube channel. You pay only if the user starts watching the advert.

The "Splash Ads" format are short video ads that are 6 seconds long and cannot be skipped. Ads are shown only on mobile devices, payment per thousand views.

Creating advertising campaigns

We recommend creating separate campaigns for each type of targeting. And in each campaign create a separate group for In-Stream and Discovery ads. This will allow you to manage the whole advertising campaign in a more flexible way. You will be able to limit the daily budget of each of them, reallocate budgets from campaigns that work poorly to campaigns that work well, but are under budget. And also make performance slices for each type of targeting.

In the end, you should have 6 campaigns created with each targeting type and In-Stream and Discovery ad groups in each:

Interests Reach

Audience interests of interested users

By keywords

By location

By video ad topics

Remarketing

A full range of targeting will maximise the reach of your target audience. Although different types of targeting work with different effectiveness, none of them should be ignored when creating advertising campaigns. AVSEO - Your business is on everyone's radar!