How to get "location" from Google

YMYL stands for "Your Money or Your Life", which translates to "Your Money or Your Life". YMYL sites can include the following topics:

News resources that cover important events - business, politics, science, technology, and anything that can affect a person's life.

Jurisprudence - resources where important information about legal issues is collected.

Government websites for important information.

Finance - resources about investments, taxes, ways to make money, etc.

Buying goods. Sites related to the purchase of goods, and it does not necessarily have to be online shops. Information sites related to finding and buying goods also fall into this list.

Health - resources with any health related information.

These are not all examples of topics, but in fact, these are resources that can harm the user's well-being or health. Google has increased requirements for these types of sites.

Increased attention to such sites was clearly expressed back in August 2018. Then the so-called "Medical Update" came out, although in fact, it hit sites of different topics.

Now that we know what YMYL sites are, let's break down the basic requirements for such sites.

E-A-T (Expertise, Authority, Trust).

I would single out E-A-T as the key requirement for YMYL sites: not only the resource where the material is published, but also its author is now important.

Expertise

Implicit here is whether the author of the content is an expert on the subject.

If the author of the content is an expert, this needs to be confirmed. His/her expertise is confirmed by his/her working speciality, diploma, certificates, awards, diplomas, etc. Usually, an author's page is created for this purpose, where you can see more detailed information about him/her and find his/her other articles.

Authorship

Here you need to understand whether the author is an authority in the field to which the content is devoted.

For example, there is a site of medical topics, and articles for him writes a good doctor from the city clinic. But it so happens that no one knows about this doctor. Thus, we get an expert author who has no authority.

An authoritative author always has positive reviews on the Internet. So you need to make sure that:

There are reviews about the author of your content.

Check that these reviews are positive - otherwise they will only do harm.

Trust

Here it's simple - it's the search engine's trust in your site. You need your site to be perceived as a reliable source of quality information. To do this, you need to post truthful and verified material.

But the most important thing is to work with reviews. If people write good reviews about your content, it will signal to the search engine that the site can be trusted.

In the guidelines for assessors Google highlights the basic requirements for EAT-sites of different topics, on which the quality of the site will be assessed.

Checklist of requirements for YMYL-pages

Informativeness. Pages should fully satisfy the user's query. If it is an article, it should be accompanied by pictures, videos, tables, research. If it is a product card, it should indicate the price, technical specifications, etc.

Convenience. All the information on the page is easy, accessible and quick to find.

Technical condition of the site. The pages of the site should load quickly and have a good adaptive version. Of course, there should be no gross technical errors - no doubles, etc.

The relevance of information on the page. Information should be updated, be "fresh", so periodically I recommend updating articles - especially those that give good traffic.

The author of the content has his own page on the site. It contains general information and reviews about him, his articles and contacts.

The pages have information about the content author - his photo and information confirming his expertise.

Contact information is placed in an accessible place.

The site should have pages with additional useful information. Examples - delivery conditions or instructions on how to buy the product.

You need to keep an eye on online reviews. Negative reviews about the site can have a bad effect on the ranking of all pages of the site. You need to work with such reviews and make sure that there are more good ones.

Keep an eye on the link profile of the site, so that the pages of your site are referenced by reputable sources. This is also a weighty factor that will positively affect the evaluation of its pages.

Link from your content to other authoritative sources or expert articles that will confirm the veracity of your content

Try to make sure that your pages meet the E-A-T requirements.

In general, to have an improved Google position come to you, it is enough to comply with the requirements from this checklist: in most cases, this will be enough. But remember that all websites are individual, so AVSEO advises you to contact only highly qualified search engine promotion specialists.