5 ways to attract subscribers on YouTube

YouTube is the most popular video sharing network on the planet. It allows ordinary people, called creators, to publish videos to audiences around the world. Once the video goes viral, the creator benefits by gaining popularity. Many people have become popular and made a lot of money just by using YouTube.

However, before this can happen, creators must first gather a reasonable number of subscribers. The success of any YouTube channel is determined by how many people subscribe to it, meaning the higher the number of subscribers on the channel, the higher the chances of success.

However, getting subscribers on YouTube is not an easy task. It requires a lot of hard work, time and strategy. As expected, YouTube creators want to know these tricks and strategies to attract more subscribers.

Target topics that people are searching for

It is important to realise that if no one is watching your videos, no one will subscribe either. Having views is a must for getting subscribers.

How to get more views for your YouTube videos? Create videos on popular topics that people are searching for and ranking in YouTube searches.

How do you find these topics? If you sit on YouTube, you're probably navigating the trends. If you're not such an avid youtuber, you can use YouTube's keyword tools. 

You then need to create an optimised video that will rank in YouTube's search results. 

Assuming that some of your viewers end up subscribing to your channel, there's every reason to believe that more views = more subscribers.

How to get more views on YouTube

Stick to the topic of your channel

Just because people are searching for something doesn't mean you need to make a video about it. It's important to stay on topic with your channel and develop it accordingly to the information you want to present to people.

If you want to publish a video on a completely different topic, rank it in search and thus attract a lot of viewers and subscribers, it will be a fatal mistake. Why? It's not good for two reasons.

They will unsubscribe. If that happens, what was the point of getting those subscribers in the first place?

They'll ruin the video's engagement data. Dislike marks, negative comments, reduced watch time, and worse - all of these things can be expected if your subscribers don't like the video.

Engagement with your video (or lack thereof) can affect its ranking in YouTube search. It can also affect the appearance of your video in the recommended videos lists in the sidebar.

These two sources of traffic usually bring regular views that grow into a steady stream of subscribers.

For this reason, you should stick to the topic of your channel as much as possible, especially in its formative stages.

Give people what they are looking for

Don't fool people. If the title of your video is "How to make no-bake cheesecake at home" and you're talking about meatloaf in the video, this will cause negative emotions in your viewers.

A good YouTube video is one that caters to the wants and needs of the viewer.

Reinforce the formats that have worked so far

Analyse your videos and understand what your audience is most interested in. This is what it is advisable to emphasise in future videos.

While this doesn't mean you shouldn't experiment with new formats, it's a reminder that once you've found what works, stick with it.

Publish on a consistent schedule

Deciding to stick to a weekly publishing schedule means you can produce more content. More content means more views. More views means more people are more likely to subscribe to your channel, and as a result, your subscriber count will grow.

So, if you want to get more subscribers on YouTube, find a schedule that works for you and stick to it.

This way you'll avoid the common rookie mistake of posting something once and then disappearing for a few months.

And it doesn't have to be a weekly video at all. The only thing that matters is your ability to consistently follow that schedule.