Stages of SEO-promotion

Promotion of the site - a very difficult matter, and if you have taken for it, then first of all you should understand how exactly it can be done. And more relevant to this statement, if you want to promote your first site for free, or with the most minimal costs. However, not every beginner will be able to completely avoid financial costs, it can only be done only by seasoned professionals who, thanks to their extensive experience in such matters know exactly where to take for free what costs money, and at the same time do not violate any existing rules on the Internet.

Before you start designing and creating a site, you need to know what your site will be about, what it is for, for example, providing information or possible provision of services.

It is wrong to think that if you promote your site for free, then you do nothing. Nothing is given without labour. One of the main mistakes - is to create a site that visit no one or visitors will be a minimum. Engage in promotion of such a site is simply unrealistic.

Another important point - it is optimising your site. Let's not go into very confusing details, but say one thing - to get into the top ten most visited pages in the most important search engines for more or less popular search phrases can only be due to the proper optimisation of your site.

The next point necessary for the promotion of the site is external links. Links do not necessarily have to be a lot, the main thing that they fulfil their function. If you want your site was on high positions in various search engines for those queries that interest you most, it must have weight. The weight of your site is determined by the number of referring sites, and, of course, the quality of these sites in the eyes of search engines.

It is thought that not everyone knows how to establish on some other site a good enough link leading to your site. There are several quite interesting options, consider the first, free - this placement through catalogues. Catalogues are sites that list various other sites, whose owners specifically send links to them for consideration by the moderators of catalogues. On this site in the case of approval of its moderator, placed a link leading to your site, for this you, of course, among other things you must add a description of your resource. It is not difficult, but quite long, there are services that can for a short period of time to register any site in numerous catalogues in automatic mode.

Stages of SEO-promotion

Ideally, think about promotion should be at the stage of creation of the site. At a minimum, properly think through its structure: how to group pages, what will be the sections, what users expect to see in this or that block, how long you have to wander around the site. It is also important to determine the goals and objectives of site promotion. "Proper" SEO will help you:

bring the site to the top of the search results;

increase traffic;

turn it into a source of making money (on advertising, affiliate programmes, calls and requests);

increase brand (company) recognition in the network.

These goals can be achieved in a complex and separately. And in principle, the stages of promotion for each of the cases are the same.

Analytics

Will help to understand what is a web resource from the point of view of SEO and to develop a strategy for promoting the site.

Important! Connect internal analytics services

Regardless of the type of resource and the goals of its promotion, perform 2 mandatory actions:

Register in "Yandex.Webmaster" and Search Console (Google). Here you will manage the promotion and get information about the state of the site (number of visitors, dynamics, user behaviour) directly from search engines.

Connect counters. Google Analytics and "Yandex.Metrics" are enough. But some "for insurance" connect a third - Liveinternet, Openstat (works without registration), Hotlog or another tool.

Next, it is necessary to analyse the most important components of ranking in search. We recommend analysing the following parameters.

Loading speed

Increasing the page load speed reduces conversion by 7% on average and the number of page views by 11%.

The most popular tool for checking this is Google's PageSpeed Insights. The site is in the green zone (check the tabs of the mobile and desktop versions) - everything is OK. No - follow the recommendations of the service (clean the code, optimise scripts, reduce the weight of pictures).

Technical errors

Technical and SEO parameters are analysed. You need to check the site for 404 errors (missing page or broken URL). Errors "distract" the search robot, which slows down the indexation of the site. You can find these errors using the webmaster panel (in "Yandex.Webmaster" information is displayed in the "Internal Links" section).
Stages of SEO promotion for free in Google step by step

Technical errors

Technical and SEO parameters are analysed. It is necessary to check the site for 404 errors (missing page or broken URL). Errors "distract" the search robot, which slows down the indexation of the site. You can find these errors using the webmaster panel (in "Yandex.Webmaster" information is displayed in the "Internal Links" section).

Semantic core

The semantic core is a set of words and phrases that users can use to find your site (and accordingly, on which it will be promoted). Semantic core can be collected manually or with the help of special tools. But manually turns out to be long and difficult, so almost no one does. In general terms, the process of preparing the semantic kernel looks like this (let's consider the example of PS "Yandex").

Determine a list of the main (obvious) words and phrases for which your site will search for users. Here include logic, carefully analyse the promoted resource and competitors. As a result, we get the basic keys. Make a table consisting of 2 main columns - phrase and frequency and enter the keywords in it.

Developing the SEO structure of the website

The stage is intertwined with the previous one. With a competent clustering of SN you will already have almost ready SEO-structure: queries are divided into thematic groups, each of which is a set of key phrases for a separate page. Almost, but not 100% ready. Why? Above we wrote about possible branching. And even higher - about 3 clicks. We need to develop a structure to get into these 3 clicks and with the distribution of semantics do not "make a mistake".

To help - analysis of the structure of competitors' sites and your semantic kernel. Study as many competitor sites as possible, take their structures in a separate file, compare with the structure of your site and borrow missing pages and sections. We recommend using the Xmind Zen tool to build your structure.