10 tools to help SEO specialist

AVSEO specialists use various services and programmes that allow them to save time and automate routine processes. We have selected for you 10 useful SEO-tools that will become your faithful assistants in your work.

1. Key Collector

A convenient automated tool for selecting semantic core from Yandex.Wordstat. The principle of operation is simple: set the necessary masks (words that will be contained in the future semantic core), the programme generates a list of phrases, and then you can collect frequencies.

There are convenient filters by word groups, which can be used to filter out untargeted phrases in a few clicks, as well as to collect data on the seasonality of the request or information about search results.

2. bookvarix

The service selects for a domain a preliminary list of phrases for which it could potentially be in the top 10 rendition.

It can show a list of queries that are close in meaning to a given phrase. For example, enter the phrase "seo promotion", we get a list of phrases with phrases such as: "complex seo promotion", "order seo promotion".

In addition, the service shows the frequency of phrases and gives the opportunity to upload the results in .csv format.

3. Topvisor

A paid service that collects positions strictly in XML-performance: as it was formed by the search robot, without taking into account personalisation and other settings.

It allows you to work with a large-scale semantic core, which can be divided into groups, which is especially useful when promoting large online shops with a large number of traffic categories. In such projects, the semantic core consists of hundreds of queries, and sometimes you need to look at the history of position changes or collect current positions only for a certain section of the site, for which a separate group is created. The breakdown into groups helps, firstly, to find position statistics for the necessary section on the site at once, and secondly, not to spend extra money on recalculation of positions.

The collection of positions can be automated by setting its periodicity. You can also compare positions for the same queries between several sites, which makes it easier to analyse competitors.

The service can collect a list of sites from TOP 20, TOP 30, TOP 50, TOP 100 output for several queries, display the dynamics of changing positions for the required period and with the help of a special function "Radar" to tell you what changes have occurred in the code and content of the site.

4. LINE.PR-CY.

An analogue of Topvisor, the functionality of which allows you to collect positions without special expenses and even see how competitors are doing.

5. SimilarWeb

A foreign service that provides information about the distribution of traffic on the site: for example, what share comes from organic, contextual advertising and social networks.

You can compare data on competitors and see what keywords users use to go to the site from the organic Google rendition or what other sites they visit.

6. BuiltWith.

We enter a domain into the search box, and in response we get a lot of information about the site: CMS, statistics counters, on what server it lies, what widgets are installed and much more.

7.Whois

Provides information about the domain: age, due date, owner.

8. SeoLik

Helps to determine DNS records of the site, measures TIC, shows the age of the domain, displays the presence or absence of sanctions on the site.

9. 2IP

Service for free prompts IP site, as well as what the domain neighbours by IP-address. If the server neighbours a lot of sites, it may be the cause of long loading of your site.

You can also find out information about IP neighbours blocked by Roskomnadzor. There are cases when one provider closes access to all sites lying on the same IP, without distinguishing whether your domain is "clean" or under sanctions.

10. Netpeak Spider

Convenient and fast site parser that can scan the entire site or the necessary sections, taking into account the instructions in the robots.txt file or ignoring them. The software shows the necessary information: page codes, redirects, canonical tags, meta tags, H1 headings, length of meta tags and H1-H6 headings.

With some manipulation of this parser's data upload to Excel, you can get a neat list of broken pages or, for example, redirects, which you can send to the developer for correction.

Price: the software is paid - the cheapest one-month licence costs $14, but there is also a demo version that you can use for free for a fortnight.