The best tools for comprehensive website promotion

SEO optimisation

Tools for working with semantic kernel

"Google Keyword Planner

"Google Keyword Planner" determines the key phrases that are most often used by users of the world's largest search engine when searching for this or that information. This tool allows you to forecast traffic and budget for contextual advertising, group queries and download them to your computer in .csv format.

Yandex Wordstat Assistant

A plugin for Google Chrome that helps you work with "Yandex.Wordstat". By installing this extension, you will be able to copy suitable keywords with one click and then paste them into an Excel document in one cluster. Very convenient.

Yandex word search

A well-known service for finding the most popular queries among users of the Yandex search engine. It shows statistics of queries, helps to predict displays, shows similar queries.

Key Collector

A professional tool for working with the semantic core of the site. It allows you to determine the most popular key queries, estimate the cost of project promotion by them, track the top keys of competitors, etc. This application has a lot of functions. Most of them you may never even need if you are not engaged in SEO professionally.

Slovoeb

A free replacement for the previous application (from the same developer), but with limited functionality. It is suitable for site owners who promote their resource on their own. All the basic functions are provided in this application: keyword search, tracking site positions, the ability to set a quick filter in the list of keys, etc.

Rush Analytics

Rush Analytics automatically analyses keywords from Yandex's "Matching Words" service. In the project settings you can specify the parameters of key evaluation: add operators, fix the order of words. Collected keys and statistics can be exported. Rush Analytics collects clues from Yandex, Google and YouTube. You can use them to expand your semantic core. The collected cues can be loaded into a table.

SpyWords

A Russian-language service that allows you to get information about competitors' advertising campaigns (ad text, positions), as well as compare semantic kernels of selected resources (keys, positions, snippets in the output).

Tools for checking site positions

Services and applications for checking the position of the site there are a lot. Two of them have already been described in the previous paragraph - Sloboeb and Key Collector, and the rest will be discussed further.

Allpositions

A very simple service with an intuitive interface. A report made with the help of this service looks as follows:

The main pros of this tool are:

importing keys and exporting reports in a .csv table

different search engines ("Yandex", Google, Mail.ru, Rambler, Tut.by)

the ability to set up automatic removal of positions immediately after the update of "Yandex"

If you click on the "More details" tab, you can see the results of TOP-10 and the snippet that is shown in the output for the selected query.

TopInspector

Very similar to the previous service. From the pluses we can emphasise the following:

import of words from "Yandex.Metrics" and Google Analytics

up to 4 regions in one project

phrase grouping and sorting

Downloading reports in .csv and .xls format

Minus: the first report takes quite a long time to generate. It took me more than a day to analyse 7 keywords in two search engines, although the service warns about it.

Tools for tracking Google and Yandex updates

Promosite

Service for tracking Yandex updates. It works very simply - the higher the column on the diagram, the stronger the "shaking" in the issue.

Mozcast

Service for tracking Google updates. Works approximately on the same principle as the previous one - the higher the temperature, the stronger the changes in the rendition.

Searchenegines Forum

The main runet forum for those who are interested in site promotion. Registration in this community will allow you to always be aware of updates search engines. To do this, you need to periodically look in the two main topics of the forum - "Yandex" and "Google".

Tools for monitoring links

To track the external links of your site is best to use "Yandex.Webmaster" and "Panel for webmasters" from Google. But for tracking competitors' links, you should use third-party ones.

Linkpad

Linkpad shows external links of the selected resource, as well as some other important information from the point of view of search engine optimisation (number of pages in the index, donor sites, anchors, etc.). The main disadvantage of the free version - limited in the number of lines. The main plus - you can view absolutely all links without any restrictions.

Technical SEO tools

The tools in this group allow you to check the technical compliance of resources with the requirements of search engines, as well as to obtain other important information from the point of view of search engine optimisation.

Google Search Console (free)

With the help of Google Search Console you can check the status of site indexing, get information about search traffic, check the status of sitemap file and URL parameters.

"Yandex.Webmaster (free)

The service allows you to monitor resource indexing, configure indexing parameters, define search queries, evaluate site positions in search and receive notifications about technical errors.

Netpeak Spider (paid)

An application that allows you to analyse internal and external links, quickly find errors, including broken links, duplicate content and incorrect redirects. Makes detailed reports in Excel spreadsheet format.

Xenu Link Sleuth (free).

Finds broken links, builds a sitemap, looks for pages with long return times and non-unique titles, provides compact reports.

Screaming Frog SEO Spider Tool (free)

Allows you to quickly perform an SEO audit of a resource. Screaming Frog SEO Spider Tool scans the site or a certain section of it and gives all working and non-working pages with detailed data on each of them (title, description, h1, h2, keywords, number of characters per page, number of words).

Check My Links extension for Chrome (free)

The most useful Google Chrome extension - finds links (regular and redirect) on any page and shows whether they work or not. All bad links can be copied to clipboard in 1 click.

Masthead plugin for editors, marketers, SEO specialists.

Google PageSpeed Insights (free)

A service that determines the loading speed of a website and gives recommendations on how to increase it.

Mobile-friendly test (free)

Google service that checks how well your site is optimised for mobile devices, points out mistakes and gives advice on how to improve it.

Seo Tools plugin for Microsoft Excel (free)

A plugin that automates the process of collecting information on any pages of the selected website (publication date, title, number of words in the article, category it belongs to, and much more). Thanks to this plugin, you will be able to identify the most effective content on your site and focus your efforts exactly on it. The main pros: there is integration with Majestic SEO and Google Analytics.

RDS bar extension for Mozilla and Chrome (free)

Extension for quick analysis of the main SEO indicators of a website: indexed pages, incoming links, citation index, traffic. You can quickly view the robots.txt file, sitemap.xml, find out the CMS on which the site is made, etc.

Tools for analysing competitors

Similarweb (conditionally free)

An online service that allows you to compare several sites with each other. The comparison evaluates the indicators of Internet traffic, attendance, channel overview.

Serpstat (conditionally free)

A platform that consists of four blocks: backlink analysis, SEO site audit, semantics analysis and competitor analytics.

Megaindex (conditionally free)

Platform for SEO-analysis. You can analyse your site, analyse visibility in Google and Yandex, select keywords.

"Social Intelligence" (free)

The service allows you to analyse the social activity of sites. To use the tool, just enter the URLs of the resources of interest in the field, select social networks and click the "Collect" button.

Be1.ru (free)

The service has the main tools: complex site analysis, anti-plagiarism, checking site positions, and additional tools: checking internet speed, checking for viruses, etc.

WayBack Machine (free)

Digital archive of the World Wide Web. You can track changes to a site, and see the original view for any date.

Socialblade (free)

Service for analysing YouTube channel statistics, so you can get data for Twitch, Instagram, Twitter and Dailymotion. Very many types of detailed statistics, data on subscriber growth, place in the overall ranking and much more.

Pepper.Ninja (paid)

Service for fine targeting in VKontakte: it helps to find people by thematic records, find the desired audience in other groups, find communities by keywords. Also performs some queries for Instagram, Facebook.

LiveDune (paid)

Deep analytics service, not only for your own social networks, but also for other people's. You can search for bloggers and see the rating. Information is constantly updated in the background.

AVSEO company is always ready to help you promote your site and enter the top of the search results.

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