SEO tools

SEO tools

For effective website promotion, you will need special SEO tools that help you get rid of a lot of chores and also free up a lot of time. In addition, such tools often help you avoid mistakes.

SEO is a complex process that requires the use of additional tools. They allow you to look at the site from the point of view of a search robot, which helps the optimiser understand what to do next to develop the resource.

The main indispensable tools:

Google Analytics

Google Analytics is an analytical service from the Google search engine, which collects statistics about visitors to the site after installing a special counter on it. The free version of the system in terms of functionality is suitable even for large-scale tasks.

Processes the information received from the site, showing in reports data about visits, conversions, geolocation, provider, traffic source, operating system and other parameters. The service includes dozens of filters, about 100 types of reports and many options, which allows you to customise analytics for a project of any complexity.

Google Search Console

Google Search Console is a free service with which you can control how your website is presented in search results. There is also information about how many indexed pages on your site, all meta-data, information about the security of the resource and so on.

The service helps to promote on the Internet by providing webmaster, administrator, application developer or resource owner with answers to a number of important questions:

 - what search queries attract more visitors and can bring the site to the top of Google;

- what third-party resources contain links to the promoted web-site;

- whether the advanced search results contain information about products, contact details, bonus offers, etc..;

- how effective website promotion is for mobile search.

Ahrefs

Ahrefs is a service that helps website owners, optimisers and SEO-specialists to identify the main competitors, analyse the promoted web resource, find the reasons for low ranking in the search results, and improve the quality of search traffic. Competitor Analysis. Allows you to get information about sites of similar topics. The tool is necessary to determine the keywords for which competitors receive a large volume of search traffic. Search and analyse backlinks. Promotion on the Internet can not be effective without a constant increase in the link mass. Content Analysis. The function is designed to determine the most popular content on any topic.

Alexa

If we promote the site in the English-speaking segment, the word Alexa is often found among webmasters and seo optimisers. Keyword Analysis. The tool generates more than 1 thousand variants of keywords for semantic kernel compilation and promotion of web-sites.

Why you need it?

- Understand the traffic on the site

- Site authority

- Analyse competitors, for example, you can understand the most popular keywords that are used to visit the competitor's site

All these tools are an integral part of all SEO processes related to your website. Join AVSEO to start using all of these tools correctly and get on the path to success for your business.