Useful Email Marketing Tools

Services for email distribution

Mailchimp (paid)

The most important feature of Mailchimp, which from the very beginning inclined us to choose this particular service, is the high percentage of emails delivered (many Russian-speaking competitors slightly suffer from this percentage). We also really liked the detailed reports (which can be downloaded in Excel spreadsheet format), support for adaptive layout, the ability to link it to Google Analytics and conduct A/B testing. Plus, the service is constantly being updated, new features, some improvements. The tool is "alive", and this pleases most of all.

Unisender (conditionally free)

A platform for email distribution, which allows you not only to create letters by templates, but also to automate the mailing (letters will be sent to each client individually, following a compiled algorithm). You can view statistics and compare mailings between each other.

SendPulse (conditionally free)

A service that can be used to send email newsletters. The process can be automated and then split-tested, which will show the level of probability of passing spam filters.

Tools for collecting a base of subscribers

Hellobar (conditionally free).

An advanced service for creating pop-ups.

List Builder (free)

A simple and beautiful pop-up for collecting email addresses. There is customisation of text, design and time of appearance on the user's screen.

Dreamgrow Scroll Triggered Box plugin for Wordpress (free)

A box that appears on the side of the screen and invites users to leave their email. The main advantage of this plugin over standard pop-ups is that it doesn't block your content, but hangs modestly in the corner of the screen.

SMM

Tools for cross-posting and creating delayed posts

IFTTT

IFTTT allows you to connect two services so that an action on one causes an action on the other. For example, you could make it so that when you change your Facebook avatar, it automatically changes on Twitter. There are so many variations of such mappings. Plus there are new ones popping up daily.

Buffer

A service for cross-posting on social networks such as Facebook, Twitter, LinkedIn, App.net and Google+. The free subscription allows you to use one account in each of the networks, while the paid subscription opens up the possibility to connect several accounts at once.

Hootsuite

A direct competitor to Buffer with very similar functionality and I personally like it a little better.

Novapress

Automatic publishing manager for all popular social networks: Facebook, Twitter.

Facebook promotion tools

Social Book Post Manager (free)

Facebook post manager is an extension for Chrome. Allows you to mass delete them, change privacy settings, manage likes.

Facebook Social Plugins

Facebook Page Promoter Lightbox plugin for Wordpress

A popup that encourages likes to your Facebook page.

Facebook Poll

A service that allows you to take polls on the social network Facebook.

AgoraPulse Timeline Contest Manager

Another great service from AgoraPulse is a contest manager. To run a contest, you need to go through 4 steps:

- Select the page you want to run it on

- Select the post that will be entered into the contest

- Choose the type of contest (randomly selecting a winner who likes and/or comments on your post, quiz or photo contest)

- Choose the conditions that the user must fulfil in order to enter the contest

Facebook Social Plugins (free)

Graph Search is Facebook's search engine that searches based on a user's social connections and preferences.

Facebook's official advertising service

Facebook's official targeted advertising service.

Services from Wishpond

5 services for Facebook promotion: to create lendings, run contests, create personalised discount coupons that are activated by likes, and create forms and pop-ups.

TimelineCoverBanner (free).

A service for quickly creating original covers for Facebook.

Tools for promotion on Twitter

Followerwonk

Service allows you to analyse followerwonks of any Twitter account. The following functions are available for free.

Search for people by profile information

Comparing profiles of different users

Analyse followers of a particular account. Time of their activity, most popular keywords, place of residence, when the last tweet was made and other statistics.

Nuzzel

The app searches for content that is most popular with your Twitter followers.

Instagram promotion tools

Minter.io.

Instagram account analytics. There are detailed statistics. Can be downloaded as a presentation or pdf.

Instasize

Service for publishing photos of any size.

Instarepost

Service for reposting favourite posts.

InstaFollow

Service for tracking who became a follower, who left, etc.

Top-hashtags

Popular hashtags in Instagram. There is a search by category.

4k Stogram.

Allows you to download all photos of a selected account.

Other SMM tools

Social Media Image Maker

An indispensable tool for any SMM-maker. With its help you can easily adjust any image to the dimensions of any popular social network.

Pablo

The simplest tool for creating images for social networks. In a minute you can upload a photo, choose a template and format, and add text. Source images and texts can be copied to Pablo in one click from any resource.

Epicstars

Direct (native) advertising exchange in FB, Twitter, Instagram, YouTube. There are tens of thousands of sites in the database. Many filters, there is a safe transaction.

Chotam

Service for tracking FB, Instagram, YouTube, Twitter comments. You can follow both your own and other people's communities and profiles. Alerts - to email, Viber or Telegram. Free trial period - 1 week.

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