Construction store promotion

You need to understand that your target audience is searching for your services online—consumers currently conduct more than 1.6 million online searches for contractor services every month.

The good news is that you have a way to turn the tide and connect with these online consumers: digital marketing. When done right, your digital marketing strategy can give you the edge you need over your competitors and turn your website into a 24/7 sales representative for your company.

If you're looking for marketing ideas to grow your construction or contracting business in 2021, look no further. Below you'll find our key insights, including construction marketing strategies and tips that have been proven effective in increasing leads and sales.

 Make your website fast, efficient and mobile-friendly.

Are you ready to attract new customers with your online marketing strategy for 2019? If you don't have a website, creating a website is the first step to reaching customers online, anytime, anywhere. At least 75% of consumers say they judge a company's trustworthiness based on its website design alone. Considering that 92% of consumers look at websites when deciding which local contractor to use, you can't afford to have an outdated design.

Another factor that can have a huge impact on your digital marketing strategy is optimizing for user experience. It can be a huge benefit to include elements on your site such as click-to-call or instant chat features, a page with testimonials and photos of past work, and anything else that keeps your customers—and their experience—as they navigate your site.

 Invest in SEO for Contractors

So you have a website, but you're still wondering, "Why am I not getting any leads?" Are the leads you receive coming from people outside your service area? Are clients asking for services you don't offer? To avoid a digital marketing disaster like this, your first priority after building a website should be search engine optimization (SEO) and local SEO. 

Optimizing your website and local listings for SEO will help you:

• Define your target services and service area
• Reach a wider audience of potential clients
• Attract potential customers to specific services with a targeted keyword strategy.
• Improve the quality of leads you receive from people who find your business online.

Google's algorithms and the strategy your competitors are using are constantly changing, so it's essential to stay on top of your digital marketing efforts. It will take time to see results as you will be up against competitors who already have an established SEO strategy in a highly competitive market.

To increase the likelihood that your company's website will rank high in search results, start working on a contractor or construction marketing strategy and stick with it.

SEO strategy works by using Google's ranking factors so that your website is at the top of the list of websites that a person sees when they search for a particular service online. With proper optimization, your contracting company can rank high in Google searches.

 Use pay-per-click advertising to get immediate results.

Do you need ideas to get leads NOW? Pay-per-click (PPC) advertising allows contractors to immediately appear anywhere on the first page of Google. In searches with high commercial intent (where a person wants to buy a product), paid advertising receives 65% of all clicks. If you're looking for quick results, PPC advertising is a way to control your company's online visibility and relevance.

Pay-per-click advertising works by placing your message or advertisement in front of people who are actively looking for your services.

Get your contracting company ranked higher in Google Local Pack.

When you search for a service online, a map image may appear under a PPC ad with multiple business listings. This is what is called Google's local package. To earn a spot in the local pack, you will need to optimize your website to maximize your search visibility. 

3 Quick Ways to Improve Your Contractor's Local SEO Results

• Claim your Google My Business page and optimize it
• Optimize your website content for your local service area
• Get reviews on Google My Business and other online platforms

You can also support your digital marketing efforts by optimizing title tags on every web page, optimizing metadata such as title and meta description, for local search, adding business schema markup to your website, and validating and optimizing your company's online directory profiles.

Use email marketing for new and returning customers

If your business depends on repeat sales from customers, an email marketing campaign is a great way to stay in front of potential and existing customers. 

Email marketing can help you increase sales by allowing you to:

• Stay connected with clients
• Advertise special offers, coupons and exclusive discounts
• Increasing brand awareness