WordPress - tips for website promotion and optimization

WordPress is a content management system, abbreviated as CMS (Content Management System). A content management system is a program that is installed on the hosting to simplify the administration and management of the site.

What do you need to promote a website on WordPress?

Choice of design (a kind of selection of fertile ground for promotion). This includes:

• layout is made in accordance with CSS 3 and HTML 5 technologies;
• adaptation to different devices, including smartphones and tablets;
• high download speed;
• correct positioning of H1 and H2 headings.

Determine the main address: with or without WWW

To promote a site on Wordpress, you need to determine how the resource should be displayed in the address bar; you can choose any option, but you must define it. To make a choice, you need to do the following in the administrative panel:

• find the “Settings” section;
• select “General”;
• indicate a suitable address.

Selecting and using a plugin

To work on Wordpress, many optimizers prefer to use the following multifunctional plugins:

All in One Seo Pack,

Yoast SEO.

The second option is younger and more functional. However, the first plugin is still used by many professionals. Fundamentally, their functions and operating principles are no different.

Basic add-on settings. It is very important to first protect the site from duplicate content.

Home page settings. Title and description fields are important. Based on their content, search engines largely determine the topic of the content. Also, information from these fields is displayed in the snippet, that is, it is seen by the potential target audience.

The Wordpress content management system is a powerful and convenient tool for creating modern websites. You can learn more about effective website search promotion based on Wordpress in specialized courses at AVSEO, where we share the most useful practices and tips.