Is it possible to promote a website yourself?

There are many ways to promote a website yourself, without using expensive means. This article presents some recommendations that you can use to achieve good results. And with hard work, you can even reach the TOP. 

Independent actions:

Exchange links with others.

SEO website promotion must necessarily include an increase in the number of external links from other popular sites. Link exchange is that you need to look for popular sites on similar topics and negotiate with their owners so that they leave a link to your site, and you leave a link to them. This can be very effective. 

Free catalogs. 

There are many directories on the Internet that collect and sort information about different sites. You can go there and see which sites deal with construction, automotive, computers, education, medicine, etc. 

Comments and blogs. 

A popular promotion option is to create your own blog. Create a blog for your topic and write articles about why your field of activity is interesting. At the same time, do not forget to leave links to your product. 

Using forums. 

Another method of how to promote a website for free concerns communication on forums. Despite the fact that social networks have gained users, forums still remain fairly visited sites. Find thematic forums or thematic threads on general forums and help solve user problems by leaving links to your site.

Customer recommendations.

Who could be more credible to your potential visitors than previous visitors and clients? Therefore, ask users to recommend your website on their personal pages on social networks.

Having your own website, the first thing you need to do is make a promotion plan. Without clear planning and goal setting, you won’t be able to promote a resource on your own. If you want your resource to be in the TOP and outperform competitors in all respects, then you should start by working on the main points: 

• Drawing up a semantic core. Your task is to find queries that are close to the promoted resource. To find high-frequency search phrases, it is important to put yourself in the shoes of an ordinary user.
• Niche analysis and forecasting. After determining the core, it is necessary to do a market analysis to identify the main competitors. Enter the high-frequency queries you have selected into the search bar and analyze which resources are in the TOP.
• Internal SEO audit. Having studied your competitors, you need to move on to studying your resource or auditing it. This is a fairly complex task that requires at least basic knowledge of SEO. The purpose of the audit is to identify the strengths and weaknesses of the resource.
• Micro markup. If you want to bring your site to the TOP, then micro markup is extremely important. Basically, your page is initially marked up using common tags and attributes. Still, if you want to help search engines understand your resource and understand its structure, then it is important to add additional tags and attributes that will point to everything.

How to promote a site? 

When you know where to start website promotion and the main technical mistakes that are important to avoid, it is important to determine what types of promotion exist. Today there are 3 main types:

By position. The specialist selects a list of queries and displays them in the TOP; 

By traffic. The main goal with this type of promotion is to increase search traffic to a certain figure within the time allotted for optimization; 

Comprehensive promotion. Includes the first two types and additional promotion on social networks, contextual advertising and much more. 

What you should pay attention to?

Google's SEO requirements are strict and constantly changing. Let's touch on some features of promotion on Google or important notes on internal website optimization:

1. review the code, removing everything unnecessary, work on the site map and configure Robot.txt;
2. for this search engine, the most important thing is the uniqueness of the content and its volume, so first prepare a database of articles with copyright materials (focus on 100 pages) and only then post them;
3. design the site page in accordance with the semantic markup, write down all the headings and do not forget about the meta tags in which you can write keys;
4. An important point is internal linking, which can seriously weaken your position in case of errors or broken links. Just in case, conduct an SEO audit and pay attention to the display of 404 errors;
5. You haven’t forgotten about compiling a semantic core, have you? Keywords should be naturally distributed throughout the text without creating spam - this is what Google dislikes most!

Having finished with internal optimization, we move on to the neutral side or what SEO specialists talk about only on the sidelines. Yes, SEO promotion does not always follow an honest path and sometimes not very legal ways of attracting people arise, such as cloaking or using doorways. In Goo gle is strict about such things, so regular checks and new algorithms deal harshly with violators. Temporary sanctions or a ban are a difficult to erase stain on the reputation of both SEO specialists and the resource owners themselves.

Purchasing links to promote a site on Google or “gray” methods to get traffic

• Google’s logic pleases with its reinforced concrete: content is suitable if it is unique and has earned the approval of ordinary users. This is why purchasing links to promote a website can help in gaining positions, although not all SEO specialists encourage this path. So, what options for external optimization for promotion may be useful to you:
• Collect a list of resources where your content will find its readers - these can be thematic resources, forums and other platforms for discussions of the desired focus;
• Website promotion in GooglePlus or why do you still underestimate networks? Of course, this social network is considered “dead” in our country, although for the English-speaking audience it is only inferior to Facebook and LinkidIn. Shares and likes with reviews and comments will help bring new traffic, which will definitely appear in positions in the future. By the way, smart SMM can not only “catch up” traffic, but also generally increase the popularity of a brand, increasing recognition and forming the right image;

Search engine promotion doesn't help - Google advertising comes to the rescue! You can’t do this without PPC specialists who will not only set up remarketing and context, but also calculate the budget, do precise targeting and also help you make money quickly.