What is contextual advertising

Contextual advertising.

Contextual advertising is a type of online advertising that is displayed on websites depending on the context: key phrases, the topic of articles, user interests, etc. Contextual advertising is also shown on the pages of search engines, where ads depend on the user’s search query.

Goals of contextual advertising

The main goal of contextual advertising is to reach users who are most interested in the goods or services offered. Advertisers launch campaigns to:

increase sales from the site;

receive applications from the website or calls from potential clients;

increase the number of subscribers to your email marketing newsletter;

increase traffic to the site (usually to online media and content projects);

increase the number of mobile application installations;

increase brand awareness;

inform the audience about a new product or promotion.

Types of advertising

Contextual advertising occurs in the following types: search and thematic, statistical and dynamic, text and text-graphic.

Namely:

- Search contextual advertising is located in search results in the largest systems (Yandex, Google, Rambler, etc.), when the user’s request completely matches the one loaded in the settings.

- Thematic advertising takes into account the entire possible area of interest of users visiting a particular site. This type of advertising allows you to promote a very diverse range of services and products.

- Static and dynamic. These types of advertising can be compared to the so-called outdoor advertising. We see it every day on the streets of the city: on billboards, advertising rollers and on online shopping sites.

- Text contextual advertising, unlike other formats, contains only text.

- Text and graphic advertising contains illustrations and is combined with banner + text.

Advantages of contextual advertising:

Quick results after launching an advertising campaign;

wide audience coverage for key queries;

payment for results (transfer to your website);

the ability to edit a campaign after it has been launched;

control of advertising, analytics using online tools;

appeal to the target audience;

versatility relative to the advertised products.

This tool is steadily gaining momentum. He takes on colossal budgets. More and more people see “context” as an assistant in their difficult business as an entrepreneur.

It is important to come and test your products and services now before someone else does.

Still have questions? Contact us - we will be happy to help you master and set up contextual advertising and help your business.

— Your AVSEO