Video seems to be the preferred choice these days. This could be a virtual tour of your production site or instructions on the best way to work with your product. Just make sure the video and audio are of good quality, otherwise you will lose points. A shaky picture or an incomprehensible narration won't get people to watch any of your videos again.
By making your customers feel like you're trying to help them, they'll be more likely to continue using your brand. Personalized emails about promotional items they have purchased in the past or simply greeting them by name during login are good strategies. Think about how you can create that lasting handshake or smile that a customer receives when they walk into a brick-and-mortar establishment, even if it's online.
Regular blogging shows high efficiency. Just make sure the information is unique and relevant to the product or service you want to sell. Statistics show that more blogs per month increases website traffic.
Proper website promotion requires high-quality support from qualified specialists. The AVSEO team will be happy to help with this.