Help novice sites - a second breath of already existing

We have already learnt about backlinks in one of our previous articles, but how to get quality backlinks?

External optimisation as a set of works, which are reduced to building and increasing the link mass by getting backlinks to the site. The more quality backlinks - the more authoritative the site becomes in the eyes of search engines and users, the faster the site will be on the first page of Google search.

Not all backlinks guarantee an increase in authority, but only quality ones that lead from relevant and trusted domains with a low spam rate. In this article we will tell you how to safely build backlinks in modern realities and get the desired effect from them.

Stable dynamics of the link profile

An important condition for effective linkbuilding is systematic dynamics of the link profile - when links are built up gradually without sudden jumps. Bursts of activity (backlinks appear frequently and in large volume) can alert search algorithms. Their reaction in this case may be different: dubious backlinks or simply will not be taken into account in the ranking of the site, or identified as a link explosion and will lead to the imposition of a filter.

The optimal dynamics of backlinks - a purely individual issue. Here there is a correlation mainly with the site trust, its traffic and the current link profile. The higher these indicators, the more actively you can work with backlinks. Much depends on the donors - resources on which links are placed. The more trustworthy and relevant they are, the less potential risks for the recipient site.

Increase of trust at the expense of donor sites

Site trust is a fundamental factor. The higher it is, the easier it is for pages to occupy high positions in the search engine. Pump up the authority of the site can be, among other things, at the expense of backlinks from trusted sites. Evaluate this parameter in a potential donor can be indirect signs: the age of the domain, attendance, the number of indexed pages, presence in trust directories, etc. But all this will give only an approximate picture.

A safe balance of anchor and non-anchor links

When building backlinks it is important to keep an eye on the anchor list. A link profile dominated by queries with commercial-spam words like "buy", "cheap", etc. does not look natural to search engines and is a potential threat to the whole project.

Diluting the profile with crowd-sourced links

Search engine algorithms care about the naturalness of the link profile. Crowd-links become an effective assistant in this matter. We are talking about signals coming from social platforms - forums, social networks, reviews and other places where links are likely to be left by live users.

Crowd-marketing is useful mainly because it well shades the effect of seoshnyh links. Therefore, it is used as a stabilising factor in the overall linkbuilding strategy. Also due to its availability and safety, crowd-links help when you need to ensure a stable dynamics of the link profile - placing backlinks to the site every day or every few days becomes not so difficult (and costly) task.

It is important to realise that a profile formed from only crowds will not be able to provide the proper SEO-effect. Such links are very important just as secondary players. As the main means of promotion, it is advisable to use them only for sites that are in the sandbox, for which the risk of gaining problems because of purchased links is particularly high.

Uniqueness of referring domains

Choosing a quality donor - the process is not quick and time-consuming. Therefore, many may find it attractive to use a small sample of carefully checked sites and get links from the same resources. We hasten to disappoint: this strategy is suitable only for local promotion of landing pages. To increase the overall trust, your site should refer to unique domains. This is a fundamental condition on which the logic of linkbuilding is based.

AVSEO warns!

Track spam backlinks. A sharp increase in external links - a reason to be wary, because it may be a "gift" from unscrupulous competitors who decided to pessimise your site in this way. In this case, the first thing to do is to check the sources of links.

Check all new links and their source. Unwanted backlinks much more often appear without malicious intent. This happens when users share links to your resource on thematically relevant sites, but with a bad search reputation. For example, the donor site, which received a natural link, may be infected with viruses or have a spammed link profile, it is obvious that the exchange of backlinks with such a site will bring little benefit to your site.

Control the anchor-list. Firstly, it will avoid situations when the link profile over time begins to prevail in the same-type keys. Secondly, will protect against such a though not very popular technique of negative SEO, when the site put over-spammed anchor links. Some particularly unscrupulous competitors may not spare resources to move the opponent in the issuance of such a fancy method.

What to do with outright spammy links leading to your site? In the case of Google, this question is solved simply. Disalow Links Tools allows you to manually reject unwanted backlinks - in the future they will not be taken into account in ranking. We should also note that this process can be automated.

AVSEO is always happy to provide your business with modern search engine optimisation solutions and will be glad to help you reach the next level!