Types and varieties of SEO content

SEO content can include any of the following:

Product pages are the backbone of any ecommerce retail site. A good product page can serve as both SEO content and a PPC landing page.

Blog posts - blogging is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to boost your site's authority.

Articles - think about a news article, interview or essay.

Lists - this is really just a type of article, but framing it as a list (e.g. "10 ways to lower your energy bill" or "101 things I hate about Google") makes it easier to scan. These types of headlines also seem more interactive when found in search results or social media feeds.

 Video - there are typically fewer videos on the web than pages of text; therefore, it may be easier to rank on the first page for a competitive keyword by creating a video instead of an article.

A slideshow is a way to show a series of related images. Sometimes images are more important than text. Again, search engine optimising your title, captions, image file names, etc.

These are just some of the basic types of SEO content, but don't let this list limit you - the possibilities are virtually endless.

If you need help optimising your website, AVSEO can help.