Website creation and SEO promotion

SEO (search engine optimization) is a marketing concept that includes a whole set of aspects, solutions and technical elements aimed at attracting more traffic to a website and promoting a website, or in other words, increasing its ranking in search engines. SEO promotion should bring a web resource to the top of search results for competitive keywords. The cost of SEO is discussed on a case-by-case basis. 

Considering the situation in the modern market, the creation of a web resource and its promotion cannot be separated. The ever-growing number of Internet users (potential audience), the emergence of new technologies (communication systems, orders and online payments), as well as the incredible speed of online shopping and the limited time that customers spend on their selection, have turned the Internet into a powerful marketing tool and place for shopping. 

Website development and SEO can have distinct benefits for any business targeting potential customers ordering products and services online. Every day and every hour, an incredible number of people search for different products on the Internet. The only question is whether they will find your products or those of your competitors. In this never-ending struggle for a place in the sun, website optimization is your powerful and effective weapon.

External website optimization is an increase in the external link mass of a website, which is necessary to increase its position in search results. Roughly speaking, this process includes searching for suitable donor sites and regularly posting content on them with links to the resource being promoted. 

The process of professional website promotion includes the following steps:

• Placing a network of external links leading potential visitors to the promoted site.
• Creation and distribution of online advertising.
• Publishing articles on the pages of social networks, blogs and news portals.
• Using marketing strategies to send email and SMS notifications.
• Adding information about the site in specialized electronic catalogs.
• Active participation in specialized forums and industry social networks.
• Involvement of SMM tools, guerrilla and viral marketing.

SEO promotion directly depends on the content marketing strategy chosen by the site. There are several online promotion methods based on careful link profile building.

AVSEO provides the opportunity to take proprietary courses on external and internal website optimization.

On-page website optimization is considered a core job. Such work increases the possibility of automatically bringing the site to the first positions, since the interest of visitors to your site definitely increases.

Internal optimization consists of the following steps:

• Analysis defining the site specification;
• Correction of deficiencies discovered at the first stage;
• Compiling a list of words and phrases (the semantic core of the site) that most accurately describe the thematic focus;
• Analysis of statistics by keywords, selection of pages and sections of the site;
• Text optimization.

The optimization process consists not only of internal, but also of external optimization. External optimization is the formation of a certain website reputation in the search engine. This optimization includes link building, i.e. creating a database of sites with the same thematic links to the promoted site, which will increase the site’s credibility with the search engine and increase its position in search results for various search queries.

The internal optimization program will contain:

• writing keywords (formation of semantics);
• improving usability;
• increasing website CTR;
• development of the technical part.

External optimization course:

• writing unique SEO texts;
• link building;
• generation of suitable content.

Training takes place in a comfortable Regus office, which is located in the Breeze shopping center.

Call +380663849812 to ask a question or sign up for training.