Local search engine optimisation

Even when you offer a truly unique selling proposition, it is very important to communicate it to a wide audience.

For small businesses, this is often difficult, as a small and even newer company is unlikely to have much money to invest in advanced marketing. 

Fortunately for entrepreneurs, the internet has opened up incredible opportunities to show up quickly. And it's not about paid advertising (which in the long run is also necessary for growth).

It's about optimising for search engines - when you work with factors, they influence google ranking to get tangible traffic from search engines organically, appearing in tangential search results in the highest positions.

And more recently, local search engine optimisation, or local SEO (local SEO) has emerged. That is, if you google "Puzata Hata" in Lviv, you will not get a branch in Kiev.

Often local businesses are searched for on Google?

Very often. According to Google Consumer Barometer, up to 82% of users use the search engine to find local information.

 To understand the proportions: in second place is the company's website (42%), in third place - local business directories (32%).

AVSEO experts can help you understand the things that will boost your branded presence on local search queries.