Market analysis often forces you to make adjustments to an already existing promotion plan, as it may not have taken into account innovations that are already actively used by competitors.
Key phrases should be checked, starting with high-frequency ones. When entering each of the keys, you need to check the presence of contextual advertising, as well as which sites occupy leading positions.
At first SEO-beginners do competitor analysis intuitively, with time adding new methods of more professional analysis. The level of site optimisation can give a clear picture of how the promotion was conducted. For example, you can determine the list of keywords, the presence of additional tools, analyse the competitor's work with links.
At the first stage, it is recommended to study the words that were used for promotion. This will help to improve and maximise the semantic kernel, hence attract more targeted traffic.
In the network there are many services that allow you to determine the success of advertising campaigns of competing sites. For example, to see a list of their keywords, and decide how to develop your site.
AVSEO specialists provide training in seo and help you to understand in detail.