Stages of site promotion in search

Comprehensive SEO-audit. Website promotion begins with an audit, but this work never stops. Analysis allows you to identify problems of technical, commercial and behavioural nature. The work makes it possible to optimise current processes, as well as to draw up a promotion strategy.

 Formation of the semantic kernel. This is a collection of thematic keywords that will be used by the target audience when searching for relevant goods and services.

 Definition of objectives. Without accurately set objectives, tied to quantitative and time indicators, it is impossible to determine the effectiveness of promotion. At this stage it is important to form adequate immediate and strategic goals.

 Agreeing the structure of the site and semantics. The structure of the project is aligned with the semantic core. The latter is distributed to all pages and sections.

 Technical optimisation of the site. The project is fully aligned with the requirements of search engines. Errors are eliminated, linking is created, optimised content is added. These works should not stop during the entire period of web resource development.

 It should be noted that analytics and optimisation are processes that constantly accompany effective promotion in search engines. 

If you need help in promoting your website, AVSEO specialists will be happy to help you.