Whenever you search for something, contextual advertising is shown to you in the search results. It is directly related to your query in the search bar. Such ads may appear not only in search results, but also on Google partner sites (display network).
The service provides the following opportunities for business promotion:
What is interesting about the Google AdWords contextual advertising system?
The contextual advertising system Google AdWords belongs to the largest search engine in the world. Google is actively fighting for leadership in the Runet search market and serves almost half of user search queries. AdWords clients have access to a functional and technologically advanced platform with fine-tuning settings for targeting, methods of displaying ads and other parameters of advertising campaigns.
Automated rules
In Google.Adwords you can create many automated rules for regularly performed tasks: