What is contextual advertising?

Contextual advertising is advertising on a website that is relevant to the content of the page. In traditional PPC advertising, automated systems display ads related to the content on your site based on keyword targeting. 

An ad that appears in a search engine or on a website is contextual advertising. The content of this ad may be similar to the theme of the website or may depend on a keyword entered by the user.

Conducting contextual advertising helps solve the following problems:

• attracting new visitors to the site;
• increase sales via the Internet;
• advertising a new resource to a wide audience;
• message about promotions and price updates;
• improving the image and increasing the reputation of the brand;
• launch of a new product on the market.

One of the most famous examples of contextual advertising is Google AdSense. Googlebots automatically serve ads that are relevant to your users. For example, if you run a movie review blog, AdSense might show contextual ads for buying movie tickets or subscribing to a movie streaming service. Ads are selected from a list of advertisers who register through AdWords.

Some more examples of contextual advertising:

• In-game contextual advertising: Sony's Wipeout HD was one of the first games to include contextual advertising before loading.
• Contextual advertising in video. An example of this type of contextual advertising would be a shampoo ad on YouTube before a video tutorial on how to cut your hair.
• Native advertising is a form of contextual advertising in which the sponsored advertisement is designed to look the same as native content on a website. (This is sometimes seen as cheating.)
• Behavioral advertising is expected to become the next stage of contextual advertising. Behavioral advertising is designed to target a user based on their behavior, not just the user's stated preferences.
• Whenever you search for something, contextual advertising is shown to you in the search results. It is directly related to your query in the search bar. Such ads may appear not only in search results, but also on Google partner sites (display network).

The service provides the following opportunities for business promotion: 

• A convenient and intuitive interface that makes it easy to manage campaigns even without special knowledge.
• Publishing ads not only in search results, but throughout the entire Google Display Network.
• Ability to select specific platforms where ads will be displayed (websites, blogs, social networks, forums, etc.)
• Monitoring campaign performance using internal AdWords mechanisms.
• Ability to launch campaigns individually.
• Quickly attract potential clients to the site.
• Flexible pricing structure.

What is interesting about the Google AdWords contextual advertising system? 

The contextual advertising system Google AdWords belongs to the largest search engine in the world. Google is actively fighting for leadership in the Runet search market and serves almost half of user search queries. AdWords clients have access to a functional and technologically advanced platform with fine-tuning settings for targeting, methods of displaying ads and other parameters of advertising campaigns.

• Automated rules

In Google AdWords, you can create many automated rules for tasks that you perform regularly:

• automatic bid adjustment;
• enabling and disabling scheduled announcements;
• planning the display of advertisements dedicated to a specific event or promotion;
• suspending low-performing ads;
• email notification of almost exhausted budget at the beginning of the day.

AVSEO will help you set up your advertising correctly, and this will save your time and advertising budget.