Advertising on social networks

Each social media platform has its own advertising manager who helps you get your creative in front of their target group of users. As with other types of paid advertising, you can target potential customers or existing contacts.

In general, social media advertising platforms are easier to use than Google Adwords and are most often managed in-house.

You need to choose platforms that are suitable for your business. Since Facebook owns Instagram, their ad manager is fully integrated and in most cases the best place to start learning about social media advertising.

Here are some tips to keep in mind when creating your ads: 

• Video is one of the most effective advertising formats;
• Mobile advertising is much cheaper than desktop advertising;
• Remarketing advertising is an inexpensive and effective way to increase conversion;
• Create several ad sets to test variations of the copy;
• Monitor your performance, including relevance and frequency;
• Use valuable customers to create lookalike audiences.

Without proper website tracking, it can be difficult to measure the effectiveness of your advertising. AVSEO specialists will help you optimize your website and bring it to the TOP of search results.