Promotion of a young site

Drawing up the semantic core and structure of the site.

It is more logical to promote a young site based on requests. Collecting and competent clustering of the widest possible semantic core with low-frequency, mid-range and high-frequency queries will help create the correct structure of the site, which will scale without problems and cover all levels of user interests. Good semantics and logical structure have a positive effect on 3 aspects:

behavioral factors improve;

optimization efficiency increases;

indexing speeds up.

Technical optimization.

             What you need to pay attention to:

Increase download speed;

Close unnecessary links with the nofollow attribute;

Generate a clear URL for each CNC page; short URLs with the main keyword are most effective;

Improve behavioral factors;

Write a competent robots.txt file that directs the search robot to where you want it to go;

Create a sitemap sitemap.xml;

Work out meta tags for each document;

Add pages for low frequency queries.

Filling pages with content. Unique, interesting, and most importantly, useful content is a necessary condition for SEO promotion of a young website. Two content strategies work well to promote a new website:

do something new that others don’t have;

do something better and more useful than others.

Adding a site to the webmaster panel. After launch, you need to add the newly created site to the webmaster panel of those search engines in which you plan to promote. Here you will manage page indexing and track resource performance.

Placing crowd links. The rule “less is more” applies here. The first step is to place natural links to the site in authoritative industry directories, on thematic forums, in popular directories and mapping services such as 2GIS and Tripadvisor. Next you need to gradually increase your presence on the Internet.

Competitor analysis. Analyzing competitor sites helps you quickly get into the group of leaders. By analyzing top competitors, you:

identify the queries on which they are promoted;

look at the link strategy;

understand what content and functionality is needed to beat the leaders.

If you are concerned about SEO promotion for your company, contact us - we will be happy to conduct an examination and help your business recover from old methods of promotion.

— Your AVSEO