AI and updates in Google search

Google explained how it uses artificial intelligence technologies in Search, Maps and other products.

New achievements in ranking thanks to the development of AI:

BERT language understanding systems are now used to process all English search queries.

Spelling. Every tenth request contains errors. Google has introduced a new spelling algorithm that uses a deep neural network. With its help, the search engine will be able to decipher misspelled words much more efficiently.

Fragments. Answers to narrowly focused questions are the hardest to find. Now Google Search can index not only web pages, but also their individual fragments. Thanks to this, the search engine better understands the content of text fragments and sorts them by relevance.

Next month, Google will begin using the technology for English-language queries in the United States. This will allow us to better serve the 7% of search queries in all languages once the feature launches globally.

Subcategories. Neural networks help determine into which subcategories a topic of interest to the user is divided. This way, users receive more diverse content for broad search queries. Google will begin implementing this technology at the end of the year.

Access to quality information during the COVID-19 pandemic

Google is introducing several improvements to help people navigate better and perform everyday tasks more safely and efficiently.

Information about the attendance of places in real time.

Updates to the Streets in AR feature will help you get important information about a place before you visit it.

Updated business profiles in Google Search and Maps. They will now prominently display information about COVID-19 safety measures.

Identifying Key Video Points

Now Google can automatically find key points in videos. The user can get the information they need without watching the entire video.

Google began testing the technology in 2020 and plans to use it to power 10% of Google Search queries by the end of the year.

Deeper understanding of data queries

Now, when a user types a question related to statistics, Google uses natural language processing to match the search query to one of the billions of items in the Data Commons repository. This became possible thanks to the Data Comms project - an open information database of statistical data.

Advanced search for better journalism

The new Journalist Studio toolset helps journalists do their jobs more efficiently, securely and creatively.

A new tool has been added to it - Pinpoint. It will allow you to quickly sift through hundreds of thousands of documents, automatically highlighting and organizing data about the most frequently mentioned people, organizations and places.

New Google Lens and AR features in Google Search

They will help users learn, shop and explore the world around them in new ways.

Track recognition by voice melody

Now you can hum a melody instead of a search query, and artificial intelligence algorithms will match it with the desired track.

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