Basic concepts of search engine optimisation

Search engine optimisation is carried out taking into account search algorithms, which number more than 200. There is a distinction between internal and external optimisation of the site.

1. Site audit: checking the state of the resource, identifying technical errors, studying topics and competitors, as well as individual features, drawing up an individual promotion strategy.
2. Collection of semantic core - an expanded list of queries, which in the future your site will be found by users.
3. Developing a content plan and writing unique texts.
4. Writing meta tags, structuring content with H1 H6 headings.
5. Acceleration of the site. Fixing page code and technical errors. Setting up technical files.
6. Connecting analytics, which will be used to track the development of the resource.
7. Adaptation for mobile devices and creation of AMP pages.

External optimisation:

Development of a promotion strategy. 

• Calculating the budget for placing links.
• Creating an anchor-list and content plan.
• Search for thematic donor sites.
• Monitoring of backlinks and reporting.

Further optimisation and budget adjustments are based on a clear analysis of the results of previous work. We need to understand whether the links are working and from what resources. AVSEO specialists can help you optimise your website.