Service station optimization

If you have a service station, then you have thought about promoting it on the Internet and social networks. Today, the main competitor to SEO optimization is contextual advertising - PPC.

SEO offers:

• time-delayed result
• volume of attracted traffic independent of the budget,
• the ability to adjust work, but with a waste of time,
• work for the future, the effect of promotion is long-lasting, since organic traffic comes even after the completion of work,
• requests grow without increasing the budget, and due to inclusions in texts, you don’t have to pay for them,
• There are no guarantees of stable growth of positions for certain queries.

What PPC gives:

• instant attraction of traffic, instant visible results;
• payment only for transitions;
• all changes and adjustments are made during work, there is no need to spend days or weeks on this;
• the flow of Clients stops if the advertising campaign is completed;
• you have to pay to expand the list of key queries; budget expenditures are growing;
• fixed positions upon request.

As you can see, both SEO and contextual advertising solve different problems. Using them together you can achieve excellent results for a long time. Due to behavioral factors, you can clearly identify the target audience, resist the negative information background, test all the changes that occur, identifying conversion requests, and much more.

Each social media platform has its own advertising manager who helps you get your creative in front of their target group of users. As with other types of paid advertising, you can target potential customers or existing contacts.

In general, social media advertising platforms are easier to use than Google Adwords and are most often managed in-house.

You need to choose platforms that are suitable for your business. Since Facebook owns Instagram, their ad manager is fully integrated and in most cases the best place to start learning about social media advertising. 

Here are some tips to keep in mind when creating your ads: 

• Video is one of the most effective advertising formats;
• Mobile advertising is much cheaper than desktop advertising;
• Remarketing advertising is an inexpensive and effective way to increase conversion;
• Create several ad sets to test variations of the copy;
• Monitor your performance, including relevance and frequency;
• Use valuable customers to create lookalike audiences.

Pros:

• Campaigns are easy to track
• You can start driving traffic and conversions right away (depending on what you know about your customers)
• You'll get a complete picture of the ROI of each campaign.
• Multiple targeting options including age, likes, interests, income, location and other demographics.
• Retargeting options for people who interacted with your content or visited your site
• Compared to other advertising mediums, social media can be extremely accessible (which we all love).

Minuses: 

• Depending on your target market, a large portion of your audience may be irrelevant—leading to “wasted” ad spend.
• It's easy to create social media ads and leave them without even testing performance, which can also increase costs.
• Advertising on social networks requires a lot of time and attention to achieve maximum results.
• Experience the risk of what marketers call ad fatigue. Prospects may be shown ads too early or too often and may be turned off
• Big investment up front while you choose a good mix of content, visuals and copy.
• Email marketing is one of the most scalable online marketing strategies. Whether you're sending an email to 10 or 10,000 people, the effort is roughly the same. 

Email marketing can be used for:

• Attract new potential clients;
• Help convert abandoned carts (ecommerce);
• Attract new clients and help your support team;
• Increase revenue from your existing customer base;
• Get feedback and strengthen your online presence.
• To run effective email marketing campaigns, you need to automate as much of the process as possible while delivering personalized and contextual emails.

 To create automated campaigns, you will need a marketing automation tool. These tools vary widely in features, prices, and target audiences. AVSEO experts can help conduct site research to determine which tool best suits your business needs.