Basic algorithms for Google

Unfortunately, it was not possible to obtain information about what specific changes Google’s algorithms underwent directly from him, so all the information was obtained through observation and analysis. Let's see what has changed and in what direction:

 “Panda” is Google’s struggle with sites; a huge number of sites lost their positions due to the fact that they did not have good enough quality, although the reasons why Google excluded sites from leading positions remained unknown. Content and its quality are starting to play a key role. There are sanctions for duplicate and over-optimized content.

“Penguin” - if in the previous paragraph Google fought with low-quality sites, then with this algorithm it began to fight against site cheating, the geo-position of the user began to be taken into account, not only the quality of the site was taken into account, but also its authority, how often and who visited it refers. Low-quality links are the main subject of analysis and possible ban. 

“Hummingbird” and “Mobilegeddon” are some of the smartest Google algorithms that understood user queries much better. The mobile version of a site has become very important when bringing it to the first positions; sites without a mobile version have lost this opportunity.

Do you need competent specialists who can correctly and efficiently optimize your website? The AVSEO team will be happy to help you with this.