Best Marketing Strategies

Do you have enough leads? What about sales - are your current sales driving significant year-over-year business growth? Does your phone ring as often as you want? 

There are a hundred reasons why you might answer no. The impact of COVID-19 has certainly caused a drop in consumer demand for contractors as homeowners adjust to their new “normal.” On the other hand, it may not be an economic problem. Perhaps your digital marketing company is struggling to maintain your website according to Google's best practices, causing your site's ranking to drop. The company managing your PPC account may not optimize your campaigns to achieve your lead generation goal, resulting in inflated costs for a very low ROI. In any case, you are not alone. According to ServiceTitan research, only 45% of businesses in the contracting and construction industries are growing.

By now, you should understand that your target audience is searching for your services online—consumers currently conduct more than 1.6 million online searches for contractor services every month. 

The good news is that you have a way to turn the tide and connect with these online consumers: digital marketing. When done right, your digital marketing strategy can give you the edge you need over your competitors and turn your website into a 24/7 sales representative for your company.

If you're looking for marketing ideas to grow your construction or contracting business in 2021, look no further. Below you'll find our key insights, including construction marketing strategies and tips that have been proven effective in increasing leads and sales. 

Digital Marketing Ideas for Contractors and Construction Companies...Where to start?

While email marketing has been a common method in the last decade, new methods like website chat services and voice optimization are taking the industry by storm. 

Not only has technology changed, but so have your customers. About 40% of people only consider one local contractor before making a decision, and 40% of people look at online directories to do their research beforehand. 

Our core contractor marketing ideas focus on the online components of contractor advertising, including:

• Site design
• Search Engine Optimization (SEO)
• Pay Per Click (PPC or "paid advertising")
• Media Marketing
• Video marketing
• Advertising newsletter

Implementing an online marketing strategy can seem overwhelming at first. We recommend starting with the basics—and that means starting with a website.

Our best internet marketing and advertising ideas for construction and contracting companies

Make your website fast, efficient and mobile-friendly. Are you ready to attract new customers with your online marketing strategy for 2019? If you don't have a website, creating a website is the first step to reaching customers online, anytime, anywhere. At least 75% of consumers say they judge a company's trustworthiness based on its website design alone. Considering that 92% of consumers look at websites when deciding which local contractor to use, you can't afford to have an outdated design.

Another factor that can have a huge impact on your digital marketing strategy is optimizing for user experience. It can be a huge benefit to include elements on your site such as click-to-call or instant chat features, a page with testimonials and photos of past work, and anything else that keeps your customers—and their experience—as they navigate your site.