- Cheating of behavioral factors (PF). Google takes into account behavioral factors when ranking - visitors leaving the site, the amount of time spent on the resource, the number of pages viewed, and so on. Some site owners increase the PF artificially, trying to deceive the search engine. To do this, robots or specially hired people perform a standard set of actions: for example, they go to the site, look at 10 pages, and leave after 15 minutes.
- Bulk purchase of links. The more other resources link to a site, the higher it is ranked by Yandex. In pursuit of quick results (increasing rankings in search results), many website owners begin to actively purchase links en masse, forgetting that the increase in external links should be gradual. Typically, an automatic purchase method is used for this on donor sites.
- Re-optimization of texts. If you think that saturating your content with as many keywords as possible will give a positive result, then your ideas about SEO are outdated. Such texts are a priori unreadable for users and today they cease to be useful for promotion.
AVSEO specialists can always help you promote your website.