Relevance of search engine promotion

In essence, these are actions that help your target audience find your site. A rare user will go to the second page of the results, because the first page contains the best resources relevant to the query. It is safe to say that pages at positions 20+ practically do not generate traffic. The place of the site on a particular search query is determined in the course of a complex ranking process.

Today, the algorithms "Yandex" and Google in ranking take into account hundreds of factors, and some of them are secret. However, it is possible to highlight the priority points that affect the position of the site in the issuance:

• original design;
• internal navigation logic;
• readable URLs (CNC);
• regional binding of the site;
• accessibility of materials for indexing;
• correct domain gluing with and without www;
• unique, structured and useful content;
• degree of relevance of content and query;
• unique meta tags;
• adaptation to mobile devices;
• availability of HTTPS protocol for data encryption;
• absence of duplicate pages;
• technical data is closed from indexing;
• no broken links;
• no overspamming of outgoing links to external resources;
• correct technical file with a map is present;
• quality and volume of the external link profile;
• depth and time of user interaction with the site.

If you take into account the above factors when developing a strategy to promote the site, it will definitely improve its position in the search engine. If you need help with website promotion, AVSEO specialists will be happy to help you.