Online store promotion plan

For e-commerce beginners, it's important to understand that creating a great e-commerce website is only part of the equation.

The other part is promoting the store to increase sales.

Development of the website product catalog structure

The structure of the catalog (cards of categories and individual products) directly determines how the visitor will navigate the site, so the structure of the catalog greatly influences the behavioral factors of the resource. And this, in turn, is one of the most important components of ranking an online store in popular search engines. Ways to divide the catalog into categories: by type of product; their purpose; trade marks (brands).

Filling the online store with goods.

One of the key pages is the product card, as this is where the purchasing decision is made. To increase the likelihood of it happening, there should be as much useful information as possible here. When opening the page, the visitor should receive basic information about the product: photo, price, brief description, possibly delivery conditions. There should also be a “Buy” button here.

Choosing a domain name and registering it

To promote an online store, you must have a domain name. After connecting it and filling the catalog, you can add the site to the search engine indexing queue, after which it will appear in some position in the search results for thematic queries.

Online store design

What the main page of the site should look like and what information should be filled in: logo; Contact details; email and phone number.

Adding a site to search engines

After completing all the above stages and creating an online store, you can begin promoting it on the Internet, including through search engines.

Search engine optimization of online store pages

An online store website must be attractive from the point of view of customers and popular search engines in order to reach the TOP 10. To do this you need: 

-work on tags and meta tags;

-select and use keywords;

- prepare texts;

-optimize the site.

One store or website is not enough to make sales. You need to make a plan on how to use various digital marketing techniques such as SEO, social media marketing, content marketing to reach potential customers.

The next step is to convince them that your products and services can meet their needs so that they can trust your website when making a purchase.

The first step after creating your store is to promote it. Here are the main ways to promote your store:

• SEO promotion;
• Price aggregators and marketplaces;
• Social networks SMM;
• Email newsletter;
• Google Advertising;
• Content Marketing

The procedure for performing work to promote an online store: 

• Price aggregators;
• Setting up contextual advertising;
• SEO website optimization;
• External SEO website promotion - link building;
• SMM - advertising on social networks.

These are the 5 main points that will hold 99% of your first orders in the first year of operation, until you receive user loyalty and direct visits to the site, as well as a search for your site using branded queries in Google. Promoting an online store on your own is not an easy task, as there are a huge number of factors that can affect the success of an advertising campaign. Therefore, AVSEO specialists are always ready to help you.