Which is better: SEO or contextual advertising?

Today, the main competitor to SEO optimization is contextual advertising - PPC. 

SEO offers:

• time-delayed result
• volume of attracted traffic independent of the budget,
• the ability to adjust work, but with a waste of time,
• work for the future, the effect of promotion is long-lasting, since organic traffic comes even after the completion of work,
• requests grow without increasing the budget, and due to inclusions in texts, you don’t have to pay for them,
• There are no guarantees of stable growth of positions for certain queries.

What PPC gives: 

• instant attraction of traffic, instant visible results;
• payment only for transitions;
• all changes and adjustments are made during work, there is no need to spend days or weeks on this;
• the flow of Clients stops if the advertising campaign is completed;
• you have to pay to expand the list of key queries; budget expenditures are growing;
• fixed positions upon request.

As you can see, both SEO and contextual advertising solve different problems. Using them together you can achieve excellent results for a long time. Due to behavioral factors, you can clearly identify the target audience, resist the negative information background, test all the changes that occur, identifying conversion requests, and much more.