SEO specialist on YouTube. What does he do

In the near future, businesses will need multi-handed specialists, because there will be no money for narrow specializations. If you are already well versed in SMM or SEO optimization, take a closer look at YouTube.

For users, YouTube is a rabbit hole into which you can fall endlessly. It’s worth watching one video, and they’ll already give you a selection of interesting similar videos, channels and bloggers for the next 2-3 hours.

It is no coincidence that these videos make their way to the top, your feed and search selection: the chances of each video are greatly increased by competent SEO optimization.

What do SEO specialists do on YouTube?

The service package includes video downloading and working with video previews. A designer is needed for the preview. Of course, you can make a nice preview using a conditional Canva, but if you take a designer into the project, it will turn out better.

Then they work with video titles, this is one of the most important SEO tools on Youtube. Then you need to optimize the video description and select tags. Tags in a sense can be compared to keywords in SEO websites. Only keywords on websites no longer work, but tags on YouTube do. It is important to choose them correctly. As a bonus, you can prepare subtitles for the video. They are not needed in all niches and do not affect views, but they greatly simplify life for users.

When the video has already been uploaded, it’s time to add links and tips inside the video, and arrange the end screen with buttons for other videos on the channel. A larger work is channel optimization. A very common problem for beginners is choosing an intro video that automatically starts on the main channel. This is the face of your brand for new subscribers; you need to make this video good, understandable and relevant. Optimization also includes working with playlists.

They also deal with internal optimization and external promotion. The range of tasks depends on the client’s ultimate goals. If necessary, you can put together a content plan for the channel, based on trends and analysis of competitors, and give recommendations on content creation: length of videos, content.

Internal optimization primarily includes a channel audit, which includes checking uploaded videos for compliance with YouTube requirements, analyzing competitors, as well as niche opportunities, growth potential for organic and paid traffic/views.

External promotion includes possible channels through which the client can secure promotion for himself. This depends on the characteristics of the niche and the customer’s budget: for promotion, you can use both email newsletters and advertising from bloggers.

Youtube SEO Tools

Analytics Tools The first thing you need to do is have a good understanding of YouTube's built-in analytics.

vidIQ This is a service that allows you to look at popular search queries on YouTube, identify trends and optimize your videos for them.

Key Collector A program that helps collect queries from popular search engines, including YouTube. This helps to collect search tips and find out what the target audience is interested in.

Google Trends Helps you search for popular queries on Google and compare the popularity of search topics. This is a good tool for predicting trends: obvious and unobvious.